New Year, New Decade, New Blog!
Jan 4, 2010 web analytics
Happy New Year everyone and welcome to the first working day of the decade!
Although I have thoroughly enjoyed the downtime during the holiday season, I took a long-needed break from tweeting (as a grown man, I still feel utterly shamed saying that) and invested a good amount of time expanding my blogging empire. It all came about when I started researching my top posts of 2009. I realized that my most popular articles were those about web analytics, so locking myself in my home office just before New Year’s Eve I hacked yet another perfectly fine Wordpress theme to build a brand new blog dedicated to web analytics called Analytics-Advice.com.
Please visit, comment, bookmark, subscribe to RSS, and favorite it all over. Because, well, I’ll know if you bounce. 
Tags: web analytics, web analytics blog
SES Chicago Day 2 Recap: Information gushing to your brain
Dec 9, 2009 Information Architecture, SES Tour, Social Media
Today was a day that I could never relive in my head, even if I tried. I should’ve known better to think SES Chicago Day 1 was an anomaly, especially after keynote speaker Peter Morville described the internet as “information gushing towards your brain like a firehose aimed at a teacup.” Well Peter, if you thought the internet was overwhelming with information, how about a conference dedicated to internet marketing. Day 2 just took it up a notch, grab a raincoat and some rubber boots.
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Tags: Information Architecture, peter morville, web analytics, website design
SES Chicago Day 1 Recap: Strong focus on data, ROI and LTV
Dec 7, 2009 Mobile, PPC Programs, SES Tour, Search Engines, web analytics
I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore!
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Tags: blended attribution, bryan eisenberg, Google Analytics, jeff jarvis, lifetime value, phil mui, real time search, rupert murdoch, search engine strategies chicago, semantic search, web analytics, wolfram alpha
Book Review: Web Analytics 2.0 by Avinash Kaushik
Dec 4, 2009 Books
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Sadly, it’s tougher and tougher nowadays for me to pick up a book and really stick with it. What with commuting everyday an hour each way, a buzzing iPhone that won’t stop after 5pm, and maintaining a blog in an industry that doesn’t sleep – it can be hard to find the time to read. So for the past few weeks, I’ve made the time to crack open and read every page of Avinash Kaushik’s latest book, Web Analytics 2.0: The art of online accountability and science of customer centricity, and I’m glad I did. So I’m going to give you three reasons you should buy this book today.
Tags: avinash kaushik, book review, web analytics
Avinash Kaushik stops by to talk about Web Analytics 2.0
Nov 9, 2009 Analytics Tools, Interviews, web analytics
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You’re sure to remember that back in June, I interviewed Avinash Kaushik in advance of his appearance at SES San Jose 2009. Well, he’s agreed to come back and talk to us again, and this time we’re chatting about his new book Web Analytics 2.0, which is on sale now. Just like his old book Web Analytics an Hour a Day, his new book is chock full of great advice and helpful life lessons when it comes to web analytics, plus proceeds of his book go to great causes (Smile Train and Ekal Vidyalaya).
Tags: avinash kaushik, competitive intelligence, data-driven boss, data-driven organization, organic search, paid search, web analytics, webanalytics 2.0 book
Measuring Social Media Success or ROI shouldn't be hard
Sep 14, 2009 Analytics Tools, New Technology, SEO, SES Tour, Social Media
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Unless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on society. Some say product purchasing decisions are slowly migrating from search to social, forgoing the researching and evaluating phases for instant gratification and credible influence. So why are online marketers finding it so hard to determine the net effect of their social marketing efforts on a handful of web 2.0 sites?
Tags: attribution analysis, micro conversions, Social Media, social media marketing, web analytics
