With all the talk lately about new and emerging technologies, social spheres, and potential easy wins in online marketing, it’s hard to decipher the signal from the noise. A shaky economy doesn’t help matters, because many companies are moving to either increase short-term gains or foster long-term strategy and right the boat. Fragmented advice is easy to come by, so I present to you one cohesive strategy of online marketing with a few tactical real-world examples of how you might implement change. Read more…
Categories: Bing, Economics, Google Analytics, Landing Pages, New Technology, PPC Basics, SEO, Social Media, Webmaster Tips Tags: digital media, online marketing tips, paid search, shaky economy, smooze, social media optimization, twitter
On the heels of a relatively productive first day at SES Toronto, day two delivered more of the same. With an impressive keynote address, and more sessions packed into a somewhat busier trafficked day, business certainly did pick up. As some of you probably noticed, yesterday I finally caved and relented to the hype that is Twitter, and actually started using it and <gasp> kinda like it. Read more…
You know: given the current economic crisis, turn out for SES Toronto is actually better than I suspected, and so is the production value. Granted, it’s no San Jose, but it’s pretty good for an extremely niche Canadian/Torontonian online marketing conference. Sticking mainly to the affectionately named “Geek Track” (others were categorized “Nuts & Bolts” and “Corporateville”), opened my eyes to several new trends and strategies. Read more…
