PPC-Advice.com

One of the hardest tasks online marketers and web analysts face on a daily basis is proving true returns on marketing efforts, or even the opportunity costs or labor.  You may have a definitive set of criteria handed down by managerial or executive teams such as orders or return on ad spend (ROAS), but finding and reporting on those conversion points can be difficult.  What about businesses that don’t rely on conversions that occur online?  Better yet, do you have a vendor or partner that assures you the numbers are great even though accounting is ready to pull the plug?  What are the true conversion numbers? Read more…