Online marketing news in review, July 2010

Lots of great content out there this month as it relates to search, social, and analytics. So much so that I’m beginning to worry.  Doesn’t anyone go on holiday anymore?  With all that great info out there, coming down to a handful of favorites was tough, but here it is, your online marketing articles of the month for July 2010. Continue reading Online marketing news in review, July 2010

Measuring Social Media Success or ROI shouldn’t be hard

Not easy buttonUnless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on society.  Some say product purchasing decisions are slowly migrating from search to social, forgoing the researching and evaluating phases for instant gratification and credible influence.  So why are online marketers finding it so hard to determine the net effect of their social marketing efforts on a handful of web 2.0 sites? Continue reading Measuring Social Media Success or ROI shouldn’t be hard

SES San Jose 2009 Day 2 Recap: Google, Google, and more Google.

Day two started right where Day one left off, with tons of more informative sessions.  Unfortunately, we only have two people from PPC-Advice.com covering the conference, which means we can only cover 2 of a possible 5 simultaneous tracks, hopefully next year we can get more people to come along.

Speaking of next year, the organizers of the show have already scheduled next year’s Silicon Valley show for outside of the valley, but within the bay Area.  Next year, SES will be coming from San Francisco, and no one could be happier about that than me.  Apparently, organizers, sponsors, speakers, and the engines themselves have all agreed – San Jose is hard to get to, has zero night-life, and is about the same distance from the major engine’s HQ’s in the valley.  Sweeeeeet. Continue reading SES San Jose 2009 Day 2 Recap: Google, Google, and more Google.

Free webcast: Integrating Social Media into Business Strategy

As a precursor to SES San Jose, Charlene Li, author of “Groundswell” and keynote speaker at the upcoming show and Matt McGowan of Search Engine Strategies will be offering a free webcast entitled “How to Integrate social media into your business strategy”.  If attending sessions at Search Engine Strategies in Toronto two weeks ago taught me anything, it’s that most businesses don’t “get” social media… at all.  So I expect everyone to sign up for the free webcast, which is scheduled for Wednesday July 8th at 1PM EST/10AM PST.  Click here to register.

If you haven’t already done so, sign up for the main event of all search marketing shows, SES San Jose 2009 right now.  I’ve been to New York, Toronto, and San Jose last year, and although all have their respective merits and local experts that can teach you a ton of tactics and valuable insights, SAN JOSE is the place to be.  If you go to one show and one show only, go to SES San Jose.  Okay, enough with the shameless, albeit honest, plugs for SES.

SES Toronto: Day 1 Recap

You know: given the current economic crisis, turn out for SES Toronto is actually better than I suspected, and so is the production value.  Granted, it’s no San Jose, but it’s pretty good for an extremely niche Canadian/Torontonian online marketing conference.  Sticking mainly to the affectionately named “Geek Track” (others were categorized “Nuts & Bolts” and “Corporateville”), opened my eyes to several new trends and strategies. Continue reading SES Toronto: Day 1 Recap