PPC-Advice.com

Despite the recession and tough economic times, there still seems to be a huge demand for analytics talent in the industry, especially when it comes to individuals well-versed in implementing and supporting Omniture.  You have to hand it to them, they’ve become the defacto standard in web analytics through incremental in-house development of SiteCatalyst, and also through strategic acquisition of names such as HBX and Visual Sciences.  But before you go rushing into signing a long-term contract with Omniture, here’s a few things you should know.

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It seems that whenever I write about Omniture – either good or bad – people tune in en masse.  Love them or hate them, one product that continues to impress me is the SiteCatalyst Excel Client.  If you know your way around Omniture’s standard web-based reports, you can easily navigate the same data in their Excel plugin, and get really fancy with custom subrelations.  They really do a poor job of communicating best practices, so here’s an unofficial guide on the Site Catalyst Excel Client. Read more…