Actionable insights from SES Toronto 2010

Search Engine Strategies Toronto never disappoints local marketers because unlike other shows across North America that speak to attendees from an American or Global perspective, many speakers at SES Toronto are either Canadian themselves or extremely tuned into online marketing in Canada. Looking back, you can’t help but recognize the strong attendance and star power in comparison to other shows.  Continue reading Actionable insights from SES Toronto 2010

Acquisio integrates Google Analytics into PPC management platform

Acquisio SEARCH is a powerful paid search management solution for agencies that helps marketers manage, optimize and automate all of their paid search activities across all search engines.  Today at SES Toronto, they will be demonstrating their latest reporting enhancements involving the Google Analytics Connector built into Acquisio SEARCH.  The full integration is the first of it’s kind between Google Analytics and an ad management software platform. Continue reading Acquisio integrates Google Analytics into PPC management platform

Legendary SEO Jim Hedger on Canadian SEO issues

We’re now literally only a few weeks away from SES Toronto, and I was able to land a huge special guest.  None other than legendary SEO, Jim Hedger!  As a fellow Canadian with years of experience it only makes sense that he moderates a panel entitled “SEO Then and Now: What’s the Same? What’s New?”  Always an entertaining and informative guest, Jim has agreed to share his unique perspective on Canadian-specific SEO issues on PPC-Advice.com. Continue reading Legendary SEO Jim Hedger on Canadian SEO issues

SES Toronto Day 2: Recap

On the heels of a relatively productive first day at SES Toronto, day two delivered more of the same.  With an impressive keynote address, and more sessions packed into a somewhat busier trafficked day, business certainly did pick up.  As some of you probably noticed, yesterday I finally caved and relented to the hype that is Twitter, and actually started using it and <gasp> kinda like it. Continue reading SES Toronto Day 2: Recap

SES Toronto: Day 1 Recap

You know: given the current economic crisis, turn out for SES Toronto is actually better than I suspected, and so is the production value.  Granted, it’s no San Jose, but it’s pretty good for an extremely niche Canadian/Torontonian online marketing conference.  Sticking mainly to the affectionately named “Geek Track” (others were categorized “Nuts & Bolts” and “Corporateville”), opened my eyes to several new trends and strategies. Continue reading SES Toronto: Day 1 Recap

SES Toronto Pre-Show Interview: Julie Batten, Klick Communications

Julie Batten, eMarketing Manager, Klick Communications

In response to my coverage of previous Search Engine Strategies events last year, the organizers of the show reached out to ask me if I would interview a few of the speakers this year.  In the first of what I hope will be a three-part series of interviews, I sat down with Julie Batten, SES Toronto speaker and eMarketing Manager at Klick Communications for a little Q&A on a range of topics affecting our industry. Continue reading SES Toronto Pre-Show Interview: Julie Batten, Klick Communications