Search Engine Strategies 2011 was – by far – the biggest internet marketing show of the year. By partnering with OMS, the Email Experience Council, IAB and various other organizations the show was able to crank out up to 8 sessions per time slot over 5 days of education, inspiration and conversation. This year I was fortunate enough to speak on two panels and felt I really got my finger on the pulse of the industry. Here’s what I noticed at this year’s SESSF… Continue reading SES San Francisco 2011 Recap: Key Take-Aways
CNN is arguably an online marketing success story like no other. CNN.com, a division of Turner broadcasting and a Time Warner company, had what it took to succeed when many other “traditional” news outlets struggled to find a foothold in the digital media space. My guest today is a guy that “get’s it”: Topher Kohan, in-house SEO coordinator at CNN, who was responsible for a 17% increase in search traffic year over year for various websites under the CNN umbrella. He stops by to discuss optimizing news for search, and his guest panelist appearance at SES San Francisco and Connected Marketing Week. Continue reading Optimizing News for Search with Topher Kohan of CNN
If you thought SES San Jose was big last year, wait until you see what the organizers have in store this year. They call it “Connected Marketing Week,” which literally translates to “hang on tight.” This time we’re all descending on San Francisco, but not for a measily trio of 9-5 days — this time it’s 5 full days of crazy. Focusing on all facets of our digital world, including social media, email marketing, ad networks, search optimization, and real-time information, Connected Marketing Week promises to satisfy everyone. To sort out all this madness, I interviewed Anna Maria Virzi, Executive Editor at ClickZ in an effort to get a better idea of what’s in store: Continue reading Connected Marketing Week: Drink from the fire hose!