Search Engine Strategies 2011 was – by far – the biggest internet marketing show of the year. By partnering with OMS, the Email Experience Council, IAB and various other organizations the show was able to crank out up to 8 sessions per time slot over 5 days of education, inspiration and conversation. This year I was fortunate enough to speak on two panels and felt I really got my finger on the pulse of the industry. Here’s what I noticed at this year’s SESSF… Continue reading SES San Francisco 2011 Recap: Key Take-Aways
Search Engine Strategies Toronto never disappoints local marketers because unlike other shows across North America that speak to attendees from an American or Global perspective, many speakers at SES Toronto are either Canadian themselves or extremely tuned into online marketing in Canada. Looking back, you can’t help but recognize the strong attendance and star power in comparison to other shows. Continue reading Actionable insights from SES Toronto 2010
Here’s a quick quiz: what are the easiest keywords to win in both SEO and paid search campaigns? What are the toughest keywords to win in SEO and the most expensive to buy in PPC? This isn’t a trick question and the answers are obvious: your company’s or client’s brand name keywords should always be the easiest to win, and the two or three keyword generic phrases are always the toughest. So why do some SEO’s and PPC campaign managers think last click attribution should give them unearned credit on brand names? Could it be laziness? Continue reading Lazy Search Marketers, Prepare to be Called out!
In response to my coverage of previous Search Engine Strategies events last year, the organizers of the show reached out to ask me if I would interview a few of the speakers this year. In the first of what I hope will be a three-part series of interviews, I sat down with Julie Batten, SES Toronto speaker and eMarketing Manager at Klick Communications for a little Q&A on a range of topics affecting our industry. Continue reading SES Toronto Pre-Show Interview: Julie Batten, Klick Communications
With the winter months dragging ever-so-slowly forward, and the markets showing very little signs of improvement in the foreseeable future, many online retailers are rethinking their strategies to weather the storm and continue a long-term drudge through this lousy economy. Or are they? Don’t be fooled! While most stocks are plummeting to 25 year lows, online retailers are able to go further than ever before, with less than ever before.
What can you do to ensure your business stays afloat while all others sink like the Titanic? Continue reading Weathering the storm of a recession with SEO and PPC