Top 5 reasons why you should attend tradeshows in a recession

Tradeshow Week surveyed 323 executives and managers in a range of industries and sectors, and found some surprising results about who attends tradeshows during a recession, and why.  The online marketing industry is amongst the fastest growing, and constantly changing sectors in the world, so amidst a recession (or arguably an upward economic trend) a marketer may have to balance travel expenses with their equally important need to keep their heads above the water to keep pace – I know I have the same concerns.  So with the aforementioned obvious winner a given, what other reasons rounded out the top 5? Continue reading Top 5 reasons why you should attend tradeshows in a recession

SES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more, oh my!

Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic.  Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties.  It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing. Continue reading SES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more, oh my!

SES Toronto Pre-Show Interview: Janice Hatch, Google

janice-hatch-photoContinuing my pre-show coverage of Search Engine Strategies Toronto, I have the privilege of introducing Janice Hatch of Google Canada.  Janice is scheduled to speak on Day 2 of the conference in a session called “Campaign Performance Tracking” and was nice enough to spare some time to answer a few questions that relate to Google Adwords and the future of search marketing. Continue reading SES Toronto Pre-Show Interview: Janice Hatch, Google

SES Toronto Pre-Show Interview: Julie Batten, Klick Communications

Julie Batten, eMarketing Manager, Klick Communications

In response to my coverage of previous Search Engine Strategies events last year, the organizers of the show reached out to ask me if I would interview a few of the speakers this year.  In the first of what I hope will be a three-part series of interviews, I sat down with Julie Batten, SES Toronto speaker and eMarketing Manager at Klick Communications for a little Q&A on a range of topics affecting our industry. Continue reading SES Toronto Pre-Show Interview: Julie Batten, Klick Communications