PPC-Advice.com

Whoa, didn’t see this one coming.  In a surprising move yesterday, Google announced that advertisers would be allowed to use trademarked terms in their search ads, making for quite the conversation piece admidst legal uncertainty surrounding rights-holders.  The older rule allowed advertisers to request Google remove trademark and brand names from ad text, thereby providing some protection for owners.  Is this good or bad?  Depends which side of the fence you’re sitting on. Read more…

It pains me to have to write this post, because anyone who’s willing to throw their money at online marketing shouldn’t have to bear the cross of sitting through boldface lies.  Unfortunately, I’m brought into meeting after meeting to consult for my clients in an effort to qualify online marketing vendors that promise the world.  Fortunately, I’m always up for a good show, and don’t mind playing the naive web analyst. Read more…