With the winter months dragging ever-so-slowly forward, and the markets showing very little signs of improvement in the foreseeable future, many online retailers are rethinking their strategies to weather the storm and continue a long-term drudge through this lousy economy. Or are they? Don’t be fooled! While most stocks are plummeting to 25 year lows, online retailers are able to go further than ever before, with less than ever before.
What can you do to ensure your business stays afloat while all others sink like the Titanic? Read more…
Categories: Analytics Tools, Economics, Landing Pages, PPC Basics, SEO Tags: advertising trends, conversion testing, online advertising, optimization, ppc, recession, SEO
Talking with numerous friends and family around the world, from the United States to Europe and from Asia to Africa, there is one thing everyone agrees upon. Economic changes we’re facing right now in the late phases of 2008 will lay the foundation for strong growth in 2009. Forget mention of bailouts, down-sizing and bankruptcies. What we’re facing right now is a hard lesson in economic consequence, with a strong course correction paving the way for the future. How will this impact advertising? Read more…