Findings from SEMPO State of Search Engine Marketing Report 2010

The Search Engine Marketing Professional Organization’s (SEMPO) annual State of the Search Engine Marketing Report was released today.  This year’s report is based on a global online survey of nearly 1,500 client-side marketers and agency respondents and was conducted by Econsultancy.  Not surprisingly, the hefty 111-page report highlights recent shifts in marketing spend from traditional offline channels to more efficient, effective and measurable online marketing and search marketing tactics, and identifies the biggest challenge facing marketers is the ability to measure ROI.  Detailed findings including visuals after the break… Continue reading Findings from SEMPO State of Search Engine Marketing Report 2010

Tried and true PPC trends you can take to the bank

At first, I thought it was curious that my paid search campaigns would show relatively consistent patterns on a monthly and yearly basis.  Trends that I blogged about before some 2 years ago, still hold true today while others have become even more obvious.  Needless to say, knowing about these trends gives you a significant leg up on the competition, and verifying which patterns exist for your industry is as easy as tuning your campaign reporting to historical dates in the past. Continue reading Tried and true PPC trends you can take to the bank