Posts Tagged ‘persona marketing’

Persona marketing applied: PPC ad crafting vs landing page analysis

December 1st, 2009 No comments

marketing personasPersona marketing, by definition, is the application of fictional psychological and/or demographic profiles to anyone that might use a site or product.  In online marketing, we’re blessed with possibly the best quality data available compared to the rest of the discipline, because we can often accurately profile anyone including prospects, clients, internal stakeholders – any visitor in fact.  When we narrow the scope of online marketing to paid search or “pay-per-click” we often need to strike a balance between traffic quality and quantity.  Persona marketing can help one of two ways, through the ads we craft to capture an audience, and the landing page we create to convert visitors. Read more…

Bryan Eisenberg interview, sneak peek of SES Chicago

November 23rd, 2009 No comments

Bryan Eisenberg professional speakerI finally managed to hook another big one in the online marketing industry, none other than Bryan Eisenberg. However, if I were a fisherman I’d be somewhat disappointed and throw him back because he lost a whopping 55 lbs since April! All kidding aside, I’m delighted to have him on board for this Q&A because Bryan is really making it look easy lately, especially when you consider this interview is on the heels of jury duty, countless speaking engagements as a professional speaker, and balancing a family and successful career, plus a healthy new lifestyle. He’s scheduled to participate in an upcoming panel entitled “Turning your web analytics into a money-making machine” at SES Chicago. We caught up to him last week for an exciting telephone interview covering a wide range of topics including a sneak peek at SES Chicago. Read more…