Tightening belts and campaigns in an uncertain economy
October 28th, 2008
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If there ever was a reason to tighten your budgets and increase campaign conversion, this worsening economic climate is forcing many to reconsider the “eyeballs over all” marketing objective. It used to be that many companies threw caution to the wind (and many still do) just to drive traffic, not for any particular goal, “just cuz”. While that may work for some, e-commerce and retail sites are feeling the pinch, but search users are hunting for bargains out there – do you have what it takes? Read more…
As online marketing properties become more popular to advertisers, the likelihood is that cost per click and therefore cost per acquisition may increase across the board. Indeed, many advertisers look to expand their reach through the long-tail and higher quality scores, but another option is to diversify your portfolio. Rather than putting all your eggs in one basket with Google Adwords, you may want to consider 2nd and 3rd tier search engines, like Ask.com for instance. 
