Avinash Kaushik stops by to talk about Web Analytics 2.0
Nov 9, 2009 Analytics Tools, Interviews, web analytics
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You’re sure to remember that back in June, I interviewed Avinash Kaushik in advance of his appearance at SES San Jose 2009. Well, he’s agreed to come back and talk to us again, and this time we’re chatting about his new book Web Analytics 2.0, which is on sale now. Just like his old book Web Analytics an Hour a Day, his new book is chock full of great advice and helpful life lessons when it comes to web analytics, plus proceeds of his book go to great causes (Smile Train and Ekal Vidyalaya).
Tags: avinash kaushik, competitive intelligence, data-driven boss, data-driven organization, organic search, paid search, web analytics, webanalytics 2.0 book
Solid Online Marketing Tips for a Shaky Economy
Jun 25, 2009 Bing, Economics, Google Analytics, Landing Pages, New Technology, PPC Basics, SEO, Social Media, Webmaster Tips
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With all the talk lately about new and emerging technologies, social spheres, and potential easy wins in online marketing, it’s hard to decipher the signal from the noise. A shaky economy doesn’t help matters, because many companies are moving to either increase short-term gains or foster long-term strategy and right the boat. Fragmented advice is easy to come by, so I present to you one cohesive strategy of online marketing with a few tactical real-world examples of how you might implement change.
Tags: digital media, online marketing tips, paid search, shaky economy, smooze, social media optimization, twitter
