PPC-Advice.com

I finally managed to hook another big one in the online marketing industry, none other than Bryan Eisenberg. However, if I were a fisherman I’d be somewhat disappointed and throw him back because he lost a whopping 55 lbs since April! All kidding aside, I’m delighted to have him on board for this Q&A because Bryan is really making it look easy lately, especially when you consider this interview is on the heels of jury duty, countless speaking engagements as a professional speaker, and balancing a family and successful career, plus a healthy new lifestyle. He’s scheduled to participate in an upcoming panel entitled “Turning your web analytics into a money-making machine” at SES Chicago. We caught up to him last week for an exciting telephone interview covering a wide range of topics including a sneak peek at SES Chicago. Read more…

Day two started right where Day one left off, with tons of more informative sessions.  Unfortunately, we only have two people from PPC-Advice.com covering the conference, which means we can only cover 2 of a possible 5 simultaneous tracks, hopefully next year we can get more people to come along.

Speaking of next year, the organizers of the show have already scheduled next year’s Silicon Valley show for outside of the valley, but within the bay Area.  Next year, SES will be coming from San Francisco, and no one could be happier about that than me.  Apparently, organizers, sponsors, speakers, and the engines themselves have all agreed – San Jose is hard to get to, has zero night-life, and is about the same distance from the major engine’s HQ’s in the valley.  Sweeeeeet. Read more…

Feeling fresh, alert and green coming off of EST and attending my first SES conference, I was met with a sluggish start to SES. This means low energy attendees, no freebies as was advertised from previous years’ attendees and worse of all, no brekkie! Even the coffee was weak. Those who needed more of a jolt had to make a trek to the Starbucks in the hotel next door or feed themselves with the $10 dollar fruit plate from the adjacent hotel. Read more…

Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic.  Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties.  It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing. Read more…

The first reaction I’m probably going to get for writing such a hot-button topic is, “Garry, why’d you talk about my company”.  Don’t you worry, it’s not your company, or my company, or any company, it’s most companies.  Face it, if you knew the questions to ask, skills to look for, business processes to change, you’d be retiring at forty in the Caribbean or embarking on your fourth start-up.  Finding and keeping top online marketing talent is tough, mainly because of the things you can’t change. Read more…

It can’t go without saying, the enthusiasm around the new American president is astonishing.  I almost feel sorry for poor old G.W. because as John Stewart said “he’s so oblivious he probably thought Barack was talking about Clinton”.  Although the impact of Obama’s new policies is yet to be seen, several indicators show a reemergence of economic signposts of success.  Let’s take a look at what really happened yesterday. Read more…

Happy New Year to all my loyal readers and those of you finding my blog for the first time.  This past year has been an overwhelming success for PPC-Advice, with a record amount of visitors, pagevies, and referrals.  I’ve been lucky enough to meet several of you face-to-face in various conferences, and look forward to what 2009 has to offer.  That being said, let’s have a quick look at my 2008 Year in Review, the best and most popular posts that made 2008 special. Read more…