PPC-Advice.com

Tradeshow Week surveyed 323 executives and managers in a range of industries and sectors, and found some surprising results about who attends tradeshows during a recession, and why.  The online marketing industry is amongst the fastest growing, and constantly changing sectors in the world, so amidst a recession (or arguably an upward economic trend) a marketer may have to balance travel expenses with their equally important need to keep their heads above the water to keep pace – I know I have the same concerns.  So with the aforementioned obvious winner a given, what other reasons rounded out the top 5? Read more…

You know: given the current economic crisis, turn out for SES Toronto is actually better than I suspected, and so is the production value.  Granted, it’s no San Jose, but it’s pretty good for an extremely niche Canadian/Torontonian online marketing conference.  Sticking mainly to the affectionately named “Geek Track” (others were categorized “Nuts & Bolts” and “Corporateville”), opened my eyes to several new trends and strategies. Read more…