Top 5 reasons why you should attend tradeshows in a recession
Nov 2, 2009 SES Tour
Tradeshow Week surveyed 323 executives and managers in a range of industries and sectors, and found some surprising results about who attends tradeshows during a recession, and why. The online marketing industry is amongst the fastest growing, and constantly changing sectors in the world, so amidst a recession (or arguably an upward economic trend) a marketer may have to balance travel expenses with their equally important need to keep their heads above the water to keep pace – I know I have the same concerns. So with the aforementioned obvious winner a given, what other reasons rounded out the top 5?
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Tags: online marketing conference, search engine strategies, ses chicago, tradeshow week
SES Toronto: Day 1 Recap
Jun 8, 2009 New Technology, SES Tour, Search Engines
You know: given the current economic crisis, turn out for SES Toronto is actually better than I suspected, and so is the production value. Granted, it’s no San Jose, but it’s pretty good for an extremely niche Canadian/Torontonian online marketing conference. Sticking mainly to the affectionately named “Geek Track” (others were categorized “Nuts & Bolts” and “Corporateville”), opened my eyes to several new trends and strategies.
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Tags: online marketing conference, search engine strategies toronto, ses toronto, social media marketing, twitter, video optimization
