With the winter months dragging ever-so-slowly forward, and the markets showing very little signs of improvement in the foreseeable future, many online retailers are rethinking their strategies to weather the storm and continue a long-term drudge through this lousy economy. Or are they? Don’t be fooled! While most stocks are plummeting to 25 year lows, online retailers are able to go further than ever before, with less than ever before.
What can you do to ensure your business stays afloat while all others sink like the Titanic? Read more…
Categories: Analytics Tools, Economics, Landing Pages, PPC Basics, SEO Tags: advertising trends, conversion testing, online advertising, optimization, ppc, recession, SEO
Are you a business owner, or indirectly responsible for your online advertising conversion funnel? Have you ever wondered why your business might be getting decent traffic through online channels and programs such as Google Adwords and Yahoo Search Marketing, but it doesn’t make an impact on your bottom line? Position might be great, clicks coming through steadily each week and month, success events are pouring in but revenues are stagnant. You might be turning your online ads into Amish Furniture… no finish! Read more…
It can’t go without saying, the enthusiasm around the new American president is astonishing. I almost feel sorry for poor old G.W. because as John Stewart said “he’s so oblivious he probably thought Barack was talking about Clinton”. Although the impact of Obama’s new policies is yet to be seen, several indicators show a reemergence of economic signposts of success. Let’s take a look at what really happened yesterday. Read more…