PPC-Advice.com

I received an interesting plea for help recently via e-mail regarding tracking paid versus organic keywords in Omniture SiteCatalyst.  Although many functions are available within vanilla installations of SiteCatalyst, and several settings can be added to implementations after the fact – the little guy is often left holding the stick.  It’s easier for Omniture to say, just buy Search Center, because well, 9 times out of 10, they make money that way.  For simple keyword tracking without incurring any residual fees, get ready to roll-up your sleeves. Read more…

Despite the recession and tough economic times, there still seems to be a huge demand for analytics talent in the industry, especially when it comes to individuals well-versed in implementing and supporting Omniture.  You have to hand it to them, they’ve become the defacto standard in web analytics through incremental in-house development of SiteCatalyst, and also through strategic acquisition of names such as HBX and Visual Sciences.  But before you go rushing into signing a long-term contract with Omniture, here’s a few things you should know.

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Happy New Year to all my loyal readers and those of you finding my blog for the first time.  This past year has been an overwhelming success for PPC-Advice, with a record amount of visitors, pagevies, and referrals.  I’ve been lucky enough to meet several of you face-to-face in various conferences, and look forward to what 2009 has to offer.  That being said, let’s have a quick look at my 2008 Year in Review, the best and most popular posts that made 2008 special. Read more…