Social Media ROI: Show me the money!

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If you’re spending money on anything these days, you need to know what you’re getting out of it. That includes your company’s involvement in social media. If you can’t see it, you can’t track it, so you might as well turn it off.

Unfortunately, many marketers will leave the quest for cash and true ROI to faith by saying things like “we just need it,” or “it’s a branding effort” or “I can’t show ROI because of XYZ.” Although some of these may be true, smarter marketers will use correlations between web analytics metrics as signals indicating inevitable downstream revenue. Continue reading Social Media ROI: Show me the money!