Archive

Posts Tagged ‘old-school marketing’

A story about a hand cart

January 27th, 2010 No comments

I’m a daily commuter to Toronto, traveling from the outskirts of the big city to the downtown core each and every day, weather permitting.  My routine is usually pretty uninspiring, but every once in a while something catches my eye and truly surprises me.  This is a story about a simple wheeled hand cart, and how it changed my outlook on an old-school grocery store’s seemingly unchanging corporate protocol with marketing ingenuity. Read more…