Optimizing News for Search with Topher Kohan of CNN

CNN is arguably an online marketing success story like no other.  CNN.com, a division of Turner broadcasting and a Time Warner company, had what it took to succeed when many other “traditional” news outlets struggled to find a foothold in the digital media space.  My guest today is a guy that “get’s it”: Topher Kohan, in-house SEO coordinator at CNN, who was responsible for a 17% increase in search traffic year over year for various websites under the CNN umbrella.  He stops by to discuss optimizing news for search, and his guest panelist appearance at SES San Francisco and Connected Marketing Week. Continue reading Optimizing News for Search with Topher Kohan of CNN