User-generated content: don’t delete your negative reviews
September 2nd, 2010
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Following my interview with Chris Boggs, I realized that an important tangent eventually got paraphrased and edited to fit in a neat little editorial package. The concept of user generated content isn’t new, you have user generated content everywhere you look: forums, blogs, social media platforms, ecommerce sites, review sites, YouTube, etc. It’s been a long-lived belief that any UGC, whether it’s flattering or not, should be predominantly positive, and that’s just not true. Negative feedback is perhaps the single most underrated opportunity for reputation management the social web has to offer, so don’t delete your negative reviews. Read more…
