PPC-Advice.com

Unless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on society.  Some say product purchasing decisions are slowly migrating from search to social, forgoing the researching and evaluating phases for instant gratification and credible influence.  So why are online marketers finding it so hard to determine the net effect of their social marketing efforts on a handful of web 2.0 sites? Read more…

One of the hardest tasks online marketers and web analysts face on a daily basis is proving true returns on marketing efforts, or even the opportunity costs or labor.  You may have a definitive set of criteria handed down by managerial or executive teams such as orders or return on ad spend (ROAS), but finding and reporting on those conversion points can be difficult.  What about businesses that don’t rely on conversions that occur online?  Better yet, do you have a vendor or partner that assures you the numbers are great even though accounting is ready to pull the plug?  What are the true conversion numbers? Read more…