Google Adwords Impression Share Metrics for Campaigns
October 21st, 2009
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Once upon a Google Adwords report, the impression share metric represented a peculiar, but intriguing metric. Impression share can be thought of as a “share of voice” metric which measures the total impression your ads generate in a campaign out of the total available impressions for your keywords and targeted geography. However, campaigns can be large, complex messes full of different ad groups and match types, so an impression share metric was relatively useless, unless your campaigns were simple. Although not revealing their quality score hand completely, Google has bestowed more meaningful insights to advertisers, if you know where to look. Read more…
