Posts Tagged ‘local search’

Tightening belts and campaigns in an uncertain economy

October 28th, 2008 No comments

If there ever was a reason to tighten your budgets and increase campaign conversion, this worsening economic climate is forcing many to reconsider the “eyeballs over all” marketing objective.  It used to be that many companies threw caution to the wind (and many still do) just to drive traffic, not for any particular goal, “just cuz”.  While that may work for some, e-commerce and retail sites are feeling the pinch, but search users are hunting for bargains out there – do you have what it takes? Read more…