Tightening belts and campaigns in an uncertain economy
Oct 28, 2008 Economics, Landing Pages, PPC Basics, Webmaster Tips
If there ever was a reason to tighten your budgets and increase campaign conversion, this worsening economic climate is forcing many to reconsider the “eyeballs over all” marketing objective. It used to be that many companies threw caution to the wind (and many still do) just to drive traffic, not for any particular goal, “just cuz”. While that may work for some, e-commerce and retail sites are feeling the pinch, but search users are hunting for bargains out there – do you have what it takes?
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Tags: economy, landing page optimization, local search, pay-per-click
