Interview with Tim Ash, SiteTuners' Testing and Conversion Expert
Jul 6, 2009 Analytics Tools, Books, Landing Pages, New Technology, SES Tour
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An introduction? That could be tough, how can I possibly do justice to Tim Ash? If you’ve seen this man talk at a conference or show before, you know the energy and charisma that comes off him is like a lightning bolt to the frontal cortex. There’s a reason he’s usually got a solo act at every Search Engine Strategies show, if not two or three appearances. SES San Jose next month will be no different, and with the news that he’s shared with me in this interview, his session should not be missed.
Tags: attentionwizard, clicktale, conversion attribution, crazyegg, heatmap, landing page optimization, pagealizer, ses san jose, sitetuners, tim ash, web design
Tightening belts and campaigns in an uncertain economy
Oct 28, 2008 Economics, Landing Pages, PPC Basics, Webmaster Tips
If there ever was a reason to tighten your budgets and increase campaign conversion, this worsening economic climate is forcing many to reconsider the “eyeballs over all” marketing objective. It used to be that many companies threw caution to the wind (and many still do) just to drive traffic, not for any particular goal, “just cuz”. While that may work for some, e-commerce and retail sites are feeling the pinch, but search users are hunting for bargains out there – do you have what it takes?
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Tags: economy, landing page optimization, local search, pay-per-click
