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Posts Tagged ‘industry insight’

ComScore rolls out Pay-Per-Click Search Ad Metrics

October 30th, 2008 Garry Przyklenk View Comments

It might be old news by now, but I haven’t seen much search industry reflection on ComScore’s attempt to enter the search measurement business.  Competing against established companies such as Hitwise, Compete.com, and research firms such as Nielson has got to be tough.  Does ComScore have what it takes to break into this market and make their mark? Read more…