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Posts Tagged ‘guerilla marketing’

Yahoo taking the word to the street

October 20th, 2008 No comments

It seems that Yahoo is no longer resting on their second place laurels, as recent guerrilla marketing campaigns have seen the search engine take their word to the street.  Recently while out and about in Toronto, I happened across a handful of bright purple Mini Cooper’s, wrapped in Yahoo logos and surrounded by booth dudes and booth babes.  With my interest piqued, I stopped to take a look and try to discover what Yahoo was up to with this feet on the street move. Read more…