PPC-Advice.com

Although May proved to be a busy month in terms of search marketing news, June promises to heat things up with the rumored Google Mayday update due to arrive at any time.  The Mayday update is promised to provide higher quality search results for long tail search queries.  Look for more on the Google Mayday update in coming posts, but for now, here is how May 2010 shaped up for online marketing: Read more…

Last month Google released their long anticipated mixed campaign attribution reporting.  The reporting functionality goes by several names depending who you’re talking to (or which search engine), but the Adwords team dubbed the new reporting “Search Funnels“.  What’s great about this increased transparency?  For one, it puts the speculation to rest about the value of those dog campaigns you keep around for branding purposes.  Guess what?  All those campaigns with zero conversions actually do contribute to assisting other campaigns, and now you can prove it! Read more…