Late 2008 economic changes that will shape 2009
Dec 3, 2008 Economics
Talking with numerous friends and family around the world, from the United States to Europe and from Asia to Africa, there is one thing everyone agrees upon. Economic changes we’re facing right now in the late phases of 2008 will lay the foundation for strong growth in 2009. Forget mention of bailouts, down-sizing and bankruptcies. What we’re facing right now is a hard lesson in economic consequence, with a strong course correction paving the way for the future. How will this impact advertising?
Read the rest of this entry »
Tags: advertising budget, economic turnaround, economy, globalization, recession
Tightening belts and campaigns in an uncertain economy
Oct 28, 2008 Economics, Landing Pages, PPC Basics, Webmaster Tips
If there ever was a reason to tighten your budgets and increase campaign conversion, this worsening economic climate is forcing many to reconsider the “eyeballs over all” marketing objective. It used to be that many companies threw caution to the wind (and many still do) just to drive traffic, not for any particular goal, “just cuz”. While that may work for some, e-commerce and retail sites are feeling the pinch, but search users are hunting for bargains out there – do you have what it takes?
Read the rest of this entry »
Tags: economy, landing page optimization, local search, pay-per-click
