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Posts Tagged ‘conversion testing’

SES San Francisco 2011 Recap: Key Take-Aways

August 22nd, 2011 No comments
Pope with a black hat and +1

Yes, we plus1'd the black-hat Pope

Search Engine Strategies 2011 was – by far – the biggest internet marketing show of the year.  By partnering with OMS, the Email Experience Council, IAB and various other organizations the show was able to crank out up to 8 sessions per time slot over 5 days of education, inspiration and conversation.  This year I was fortunate enough to speak on two panels and felt I really got my finger on the pulse of the industry.  Here’s what I noticed at this year’s SESSF… Read more…

Weathering the storm of a recession with SEO and PPC

March 9th, 2009 2 comments

With the winter months dragging ever-so-slowly forward, and the markets showing very little signs of improvement in the foreseeable future, many online retailers are rethinking their strategies to weather the storm and continue a long-term drudge through this lousy economy.  Or are they?  Don’t be fooled!  While most stocks are plummeting to 25 year lows, online retailers are able to go further than ever before, with less than ever before.

What can you do to ensure your business stays afloat while all others sink like the Titanic? Read more…