PPC-Advice.com

I’m a daily commuter to Toronto, traveling from the outskirts of the big city to the downtown core each and every day, weather permitting.  My routine is usually pretty uninspiring, but every once in a while something catches my eye and truly surprises me.  This is a story about a simple wheeled hand cart, and how it changed my outlook on an old-school grocery store’s seemingly unchanging corporate protocol with marketing ingenuity. Read more…

That time of year is upon us once again, financial reporting time.  With technology giants showing optimistic news recently, and industry heavyweights due to weigh in soon, we’re hoping to hear more good news about economic recovery.

With that in mind, let’s look at the most important finance people examine when scrutinizing earnings news, and what marketing strategy has to do with those numbers. Read more…