ComScore rolls out Pay-Per-Click Search Ad Metrics
Oct 30, 2008 ComScore
It might be old news by now, but I haven’t seen much search industry reflection on ComScore’s attempt to enter the search measurement business. Competing against established companies such as Hitwise, Compete.com, and research firms such as Nielson has got to be tough. Does ComScore have what it takes to break into this market and make their mark?
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Tags: ComScore, industry insight, ppc metrics, search marketing
