This February, I’m going to start a new recurring monthly post of recent news and events in the search marketing industry. These are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing and can range from paid search, to SEO, to analytics, and social media. Read more…
I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore! Read more…
Categories: Mobile, PPC Programs, Search Engines, SES Tour, web analytics Tags: blended attribution, bryan eisenberg, Google Analytics, jeff jarvis, lifetime value, phil mui, real time search, rupert murdoch, search engine strategies chicago, semantic search, web analytics, wolfram alpha
