Lazy Search Marketers, Prepare to be Called out!
September 28th, 2009
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Here’s a quick quiz: what are the easiest keywords to win in both SEO and paid search campaigns? What are the toughest keywords to win in SEO and the most expensive to buy in PPC? This isn’t a trick question and the answers are obvious: your company’s or client’s brand name keywords should always be the easiest to win, and the two or three keyword generic phrases are always the toughest. So why do some SEO’s and PPC campaign managers think last click attribution should give them unearned credit on brand names? Could it be laziness? Read more…
