This February, I’m going to start a new recurring monthly post of recent news and events in the search marketing industry. These are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing and can range from paid search, to SEO, to analytics, and social media. Read more…
Sadly, it’s tougher and tougher nowadays for me to pick up a book and really stick with it. What with commuting everyday an hour each way, a buzzing iPhone that won’t stop after 5pm, and maintaining a blog in an industry that doesn’t sleep – it can be hard to find the time to read. So for the past few weeks, I’ve made the time to crack open and read every page of Avinash Kaushik’s latest book, Web Analytics 2.0: The art of online accountability and science of customer centricity, and I’m glad I did. So I’m going to give you three reasons you should buy this book today. Read more…
You’re sure to remember that back in June, I interviewed Avinash Kaushik in advance of his appearance at SES San Jose 2009. Well, he’s agreed to come back and talk to us again, and this time we’re chatting about his new book Web Analytics 2.0, which is on sale now. Just like his old book Web Analytics an Hour a Day, his new book is chock full of great advice and helpful life lessons when it comes to web analytics, plus proceeds of his book go to great causes (Smile Train and Ekal Vidyalaya). Read more…
The more I talk to the people at ClickEquations, the more impressed I become with their product development. I last caught up with Alex Cohen and Craig Danuloff of ClickEquations back in August at SES San Jose, believe it or not – on the advice of Avinash Kaushik. There are a ton of pay-per-click bid management vendors out there, so I sought to find out what made ClickEquations different by sitting down with Craig Danuloff, President and Founder of ClickEquations. Read more…
The honor of interviewing a world-renowned Web Analytics expert such as Avinash Kaushik doesn’t come along every day, so I’m pleased to present a little preview into what marketers can expect at SES San Jose in August. Avinash’s official title of “Web Analytics Evangelist” at Google really beguiles his true dedication to our industry: he’s author of a best-selling book Web Analytics an Hour a Day, his blog Occam’s Razor is a first-stop on my daily online reading list, he speaks at countless conferences across the globe, and manages to sustain a frantic pace on Twitter. Plus he’s a really approachable and helpful guy. Read more…
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