Measuring Social Media Success or ROI shouldn't be hard
September 14th, 2009
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Unless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on society. Some say product purchasing decisions are slowly migrating from search to social, forgoing the researching and evaluating phases for instant gratification and credible influence. So why are online marketers finding it so hard to determine the net effect of their social marketing efforts on a handful of web 2.0 sites? Read more…
