PPC-Advice.com

I dropped the ball on this one, it’s been over a year since Yahoo acquired IndexTools but with all the Microhoo/Yagoog/Yahbing/Binghoo news between then and now, I admit that I took my eye off Yahoo Web Analytics.  Thankfully, enough folks remained on the IndexTools/Yahoo Web Analytics team, and I was able to get my hands on membership.  With the rumors going around about how Google pimps their own Search conversion/goal attribution, it’s nice to know there’s more choice out there. Read more…

It’s always a nice surprise when Google releases new tools and features for free products such as Google Analytics, because it shows that they’re committed to innovation, even in a time of economic uncertainty.  Today I received an automated e-mail from Mountain View informing me that one of the websites under my management was slotted for a new feature called Event Tracking. Read more…