Oh Google

I feel that the initial posts on this site should probably include a bit of a background of my past relationships with individual search engines, and will undoubtedly reveal emotions of frustration, angst, fear and loathing (not necessarily in that order). Other authors in the blogosphere will tout Google’s praises, but the relationship I have with Google is more “love/hate” in nature. Continue reading Oh Google

The “ABC’s” of PPC

Pay Per Click advertising goes by many names including paid search, sponsored search, cost per click, sponsored results, etc. I’m sure many readers of this blog have at least a rudimentary knowledge of PPC and how it works, but in the name of etiquette I should at least give some kind of introduction so we’re all clear on the fundamentals – please bear with me. Continue reading The “ABC’s” of PPC