4 Helpful Tips on How to Save Money by Retargeting

By now, most of us have seen those ads that follow you around the Internet offering you the exact same product you searched for, browsed, or maybe added to a shopping cart. Depending on the websites you visit, you may even get an email with a product you were interested in along with suggestions of other products that might interest you. Welcome to the world of remarketing! Continue reading 4 Helpful Tips on How to Save Money by Retargeting

Conversion Optimization: 5 More Things to Test

It was nearly a year ago that I wrote “Conversion Optimization: Top 5 Places to Start,” so by this time everyone should be well along the golden path of conversion optimization to become optimization aficionados. Needless to say you’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and hopefully won some deserved attention from your peers.

What’s next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test? Continue reading Conversion Optimization: 5 More Things to Test

How to Take Advantage of Apple’s Rise to Mobile Market Dominance

It’s no secret – the once small and extremely niche computer company that struggled for so long for market share in the ’80s and ’90s is now king of mobile. With more than 37 million iPhones and 15 million iPads sold last quarter (117 percent growth), Apple had their best quarter in corporate history. This explosive growth has sent shockwaves through financial markets, with AAPL stock surging well above the rest of the NASDAQ.

Some would say this explosive growth is due mainly to profit margins on mobile phone sales. A recent article by Horace Dediu of Asymco.com shows some convincing data on Apple’s growth, and while the revenue share is comparable with closest rival Samsung, the profit shares seem to suggest a 75 percent dominance of the entire market. Continue reading How to Take Advantage of Apple’s Rise to Mobile Market Dominance

Bridging the Cross-Channel Analytics Divide

The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and professional perspective.

For many of us, the first quarter of the year means planning for the year ahead and prioritizing against a variety of opportunities competing for time and resources.

Unfortunately, no lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Continue reading Bridging the Cross-Channel Analytics Divide

Top 7 Tips to Land a Job in the Online Channel

Over the past 6 months I’ve been on the hiring end of some of the worst interviews I care to remember, and a select few that both captivated my attention and made me awestruck. Although I can’t go into the details of the bad interviews I’ve sat in on, I wanted to ensure that job seekers that are either in our industry or want to break into it come prepared to impress.

Here are seven tips on how to land a job in the online space. Continue reading Top 7 Tips to Land a Job in the Online Channel

Browser Wars: How Chrome Overtook Firefox for the First Time

Almost as quickly as November came to a close, news broke from StatCounter indicating Google’s Chrome browser overtook Mozilla Firefox as the second most popular browser worldwide for the first time. Internet Explorer, the incumbent for years still remains king of the pile, but even Microsoft has to be looking at their dropping share as an impending challenge to keep up with Google. Continue reading Browser Wars: How Chrome Overtook Firefox for the First Time

Killer Technology: Gutenberg to Zuckerberg and Beyond

March was an extremely busy time for me personally, so I passed up the opportunity to write about an awe-inspiring keynote delivered by Michael Eisner of Disney fame at the Omniture Summit in Salt Lake City. In his address, he eloquently explained how technology enables a never-ending and consistently innovative evolution of content delivery mechanisms: from Gutenberg’s printing press back in 1440 all the way to present day with Mark Zuckerberg at Facebook. Continue reading Killer Technology: Gutenberg to Zuckerberg and Beyond

Top 10 SEO Myths… Dispelled

In continuation to a relatively popular article I wrote last month on top web analytics myths, I thought I would expand upon the theme of dispelling myths again this month. This time, I turned to some fellow Search Engine Watch contributors to help crowd-sourced a list of favorite SEO myths we’ve heard over the years. In no particular order, these are our top 10 SEO myths… dispelled. Continue reading Top 10 SEO Myths… Dispelled

How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates

Disclosure: I originally wrote this article for SearchEngineWatch.com.

Everyone should know by now that landing page optimization is a critical tactic in your overall online marketing strategy. Optimizing your conversion rate can effectively boost your return on investment in digital marketing, as well as reduce churn and overall spend.

What most marketers won’t tell you, however, is that landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel may result in lower overall prospect quality.

Consider the pitfalls of some of the most popular conversion-optimizing tips. Continue reading How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates