Recent Articles
PPC-Advice.com Best Posts of 2009
Dec 21, 2009 New Technology, PPC Basics, SEO, Social Media Comments
It’s that time of year again. Time to look back at the last twelve months and reflect on what was a roller coaster year on PPC-Advice.com. There were good times and there were bad, there were times a few articles were stumbled and dug, and some articles that just plain sucked. Before we ring in the new year, and possibly a new site (OMG teaser…) let’s go over a few of my favorite posts, a few of your favorite posts, and a few odd-ball articles you may want to revisit. Read More..
WordStream Launches Two Free Tools for SEO and PPC
Dec 16, 2009 Analytics Tools, New Technology Comments
WordStream seems to be on a roll of late, with an announcement just last month regarding multi-source keyword analytics and Google Analytics API integration and now two new tools to assist in search engine optimization as well as pay-per-click account management. Used separately or as a part of an over-arching search engine marketing strategy, the new Keyword Niche Finder and the Free Keyword Grouper help marketers identify and act on keyword insights. Read More..
SES Chicago Day 3 Recap: Lets get Political, Lets get Granular
Dec 10, 2009 Acquisio, Affiliate Marketing, Google Analytics, SES Tour, Social Affiliate Marketing, Social Media Comments
After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog. Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show. Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard. I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out. Read More..
SES Chicago Day 2 Recap: Information gushing to your brain
Dec 9, 2009 Information Architecture, SES Tour, Social Media Comments
Today was a day that I could never relive in my head, even if I tried. I should’ve known better to think SES Chicago Day 1 was an anomaly, especially after keynote speaker Peter Morville described the internet as “information gushing towards your brain like a firehose aimed at a teacup.” Well Peter, if you thought the internet was overwhelming with information, how about a conference dedicated to internet marketing. Day 2 just took it up a notch, grab a raincoat and some rubber boots. Read More..
SES Chicago Day 1 Recap: Strong focus on data, ROI and LTV
Dec 7, 2009 Mobile, PPC Programs, SES Tour, Search Engines, web analytics Comments
I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore! Read More..
Book Review: Web Analytics 2.0 by Avinash Kaushik
Sadly, it’s tougher and tougher nowadays for me to pick up a book and really stick with it. What with commuting everyday an hour each way, a buzzing iPhone that won’t stop after 5pm, and maintaining a blog in an industry that doesn’t sleep – it can be hard to find the time to read. So for the past few weeks, I’ve made the time to crack open and read every page of Avinash Kaushik’s latest book, Web Analytics 2.0: The art of online accountability and science of customer centricity, and I’m glad I did. So I’m going to give you three reasons you should buy this book today. Read More..
Persona marketing applied: PPC ad crafting vs landing page analysis
Dec 1, 2009 Landing Pages, PPC Basics Comments
Persona marketing, by definition, is the application of fictional psychological and/or demographic profiles to anyone that might use a site or product. In online marketing, we’re blessed with possibly the best quality data available compared to the rest of the discipline, because we can often accurately profile anyone including prospects, clients, internal stakeholders – any visitor in fact. When we narrow the scope of online marketing to paid search or “pay-per-click” we often need to strike a balance between traffic quality and quantity. Persona marketing can help one of two ways, through the ads we craft to capture an audience, and the landing page we create to convert visitors. Read More..
Bryan Eisenberg interview, sneak peek of SES Chicago
Nov 23, 2009 Interviews, SES Tour Comments
I finally managed to hook another big one in the online marketing industry, none other than Bryan Eisenberg. However, if I were a fisherman I’d be somewhat disappointed and throw him back because he lost a whopping 55 lbs since April! All kidding aside, I’m delighted to have him on board for this Q&A because Bryan is really making it look easy lately, especially when you consider this interview is on the heels of jury duty, countless speaking engagements as a professional speaker, and balancing a family and successful career, plus a healthy new lifestyle. He’s scheduled to participate in an upcoming panel entitled “Turning your web analytics into a money-making machine” at SES Chicago. We caught up to him last week for an exciting telephone interview covering a wide range of topics including a sneak peek at SES Chicago. Read More..
Ray “Catfish” Comstock interview, looking forward to SES Chicago 2009
Nov 16, 2009 Interviews, SEO, SES Tour Comments
Last week, I caught up with a very busy guy in the realm of online marketing and SEO. Ray “Catfish” Comstock, a true rock and roller of search marketing, a highly quotable and highly regarded SEO expert, is officially (by day) the senior search strategist at BusinessOnLine. I’d be remiss to mention that by night he’s actually a genuine rocker with Dive Bomber, hence the photo to the right. He’s also going to be participating in a panel entitled “Meaningful SEO Metrics: Going Beyond the Numbers” at SES Chicago 2009. Is there anything he can’t do? Let’s find out. Read More..
Wordstream adds multi-source keyword analytics and Google Analytics API integration
Nov 10, 2009 Analytics Tools Comments
Wordstream has long been the tool of choice for search marketing keyword discovery, negative keywords, and data insights – to a point. It used to be that you would assemble your research piecemeal and work out the high-value opportunities from the long tail yourself. With their announcement today comes news of multiple source keyword research and Google Analytics API integration that is worthy of note to both SEO and PPC keyword benchmarking efforts. Read More..
