Search Engine Strategies Toronto never disappoints local marketers because unlike other shows across North America that speak to attendees from an American or Global perspective, many speakers at SES Toronto are either Canadian themselves or extremely tuned into online marketing in Canada. Looking back, you can’t help but recognize the strong attendance and star power in comparison to other shows. …continue reading Actionable insights from SES Toronto 2010
Acquisio SEARCH is a powerful paid search management solution for agencies that helps marketers manage, optimize and automate all of their paid search activities across all search engines. Today at SES Toronto, they will be demonstrating their latest reporting enhancements involving the Google Analytics Connector built into Acquisio SEARCH. The full integration is the first of it’s kind between Google Analytics and an ad management software platform. …continue reading Acquisio integrates Google Analytics into PPC management platform
WordStream releases new functions and tools every so often that enable marketers to expand and refine keywords in paid search and SEO campaigns, but today they announced something entirely different. Wordstream now offers a Free Keyword Tool widget generator for those of us that may want to enhance our own websites, educate and inform through blogs, etc. …continue reading Leverage Wordstream Keyword Tools on your own website
Although May proved to be a busy month in terms of search marketing news, June promises to heat things up with the rumored Google Mayday update due to arrive at any time. The Mayday update is promised to provide higher quality search results for long tail search queries. Look for more on the Google Mayday update in coming posts, but for now, here is how May 2010 shaped up for online marketing: …continue reading May 2010 Search Marketing News in Review
We’re now literally only a few weeks away from SES Toronto, and I was able to land a huge special guest. None other than legendary SEO, Jim Hedger! As a fellow Canadian with years of experience it only makes sense that he moderates a panel entitled “SEO Then and Now: What’s the Same? What’s New?“ Always an entertaining and informative guest, Jim has agreed to share his unique perspective on Canadian-specific SEO issues on PPC-Advice.com. …continue reading Legendary SEO Jim Hedger on Canadian SEO issues
Search Engine Strategies Toronto is less than a month away, but conversations concerning Canadian PPC and SEO issues have already started in earnest. Joining me to continue the conversation is fellow Canadian and industry leading SEO and social media expert, Guillaume Bouchard of NVI Solutions. If you have ever been to SES Toronto, you’ll hear from the boys from NVI Solutions whether you’re on the expo hall floor, in a session listening to experts such as Guillaume, reading their live tweets, or throwing one back with them after hours. …continue reading Sneak Peek at SES Toronto: Guillaume Bouchard on Canadian PPC and SEO Issues
I thought about starting this post with a comparison of how Canadian industry is faring better than our neighbors in the United States and across the pond in Europe, but I didn’t want to rub more salt in the wound after a stellar Olympic Men’s Hockey Gold medal win. After all, we need something to hold on to because we Canadians have a whack of challenges when it comes to search engine optimization and pay per click marketing. That’s why I love a show like SES Toronto: you get all the Canadian online marketing experts in one place for a show that’s big on practical advice and attendee satisfaction. …continue reading Canada-specific SEO and PPC issues revisited
Last month Google released their long anticipated mixed campaign attribution reporting. The reporting functionality goes by several names depending who you’re talking to (or which search engine), but the Adwords team dubbed the new reporting “Search Funnels“. What’s great about this increased transparency? For one, it puts the speculation to rest about the value of those dog campaigns you keep around for branding purposes. Guess what? All those campaigns with zero conversions actually do contribute to assisting other campaigns, and now you can prove it! …continue reading Google Adwords Search Funnels Reporting, put speculation to rest
WordStream today announced a strong addition to their online marketing research and content creation products with the release of “WordStream for SEO”. Dubbed “keyword research on steroids,” WordStream for SEO is an advanced toolset of more traditional keyword research tools prompting discovery through suggestions, but also additional keyword analytics, organization and content authoring tools such as the Blog SEO plugin for FireFox. …continue reading WordStream launches SEO Toolset
Last week I was extremely fortunate to attend eMetrics Toronto 2010, which ran in parallel with SMX. Unfortunately, I had to make a choice: stick with my bread and butter online marketing peeps, or challenge my left brain and get analytical. Thankfully, my coworker Lisa Davis was joining me for the conference and wanted to attend SMX (her SMX review), so my fate was clear. Although I wrote up a fairly detailed review of eMetrics on my other blog, Analytics-Advice.com, there was one presentation that really stood out from the rest that incorporated strong correlations between analytics and marketing.
Conversion is something that’s talked about a lot, by experts such as Bryan Eisenberg, Tim Ash, Avinash Kaushik, and many others. Very few give real-world examples of how conversion is improved over time with proven methodologies that are measurable and repeatable. If you’ve dabbled in A/B or multivariate testing, you may not think airplanes have a lot to do with your conversion rate, but they do! …continue reading The secret to conversion? Airplanes, obviously
