Conversion Testing using Actionable Page Copy
Tuesday, April 15th, 2008 Posted in Webmaster Tips | 1 Comment »Everyone running online marketing campaigns can tell you that conversion testing is important, especially when fine tuning landing page content. However, there is a far more valuable use to conversion testing: finding out what works relatively better than your ...
Dirty Tricks: Phishing for Google Adwords Logins
Wednesday, April 2nd, 2008 Posted in Webmaster Tips, Google Adwords | No Comments »Is nothing sacred? As an online marketer, I have little choice to disable spam filtering on my e-mail account, because more often than not, important e-mails that are filtered automatically go unanswered for weeks. Because of this exposure, I'm extremely ...
SES NY 2008 Day 2 Winner: Landing Page Testing & Tuning
Wednesday, March 19th, 2008 Posted in Webmaster Tips, Analytics Tools, PPC Basics | 2 Comments »Some people have commented that I'm a bit behind in the game, that I've waited a while to post my thoughts and reflections on the conference, while other bloggers give up to the minute news and reaction. For me, it's ...
This month in Google Trends
Friday, March 7th, 2008 Posted in Webmaster Tips, Analytics Tools | No Comments »For those of you that are not familiar with Google Trends, it's a fantastic online tool that lets you visualize search volume for specific keywords on Google, as well as the coverage those keywords get in news references. Want to ...
Install your very own personal BS SEO filter!
Monday, February 4th, 2008 Posted in Webmaster Tips | No Comments »The old saying goes, "opinions are like..." and well, you know the rest. Webmasters certainly have a particularly hard time lately to decipher which search engine optimization tactics are worthwhile, and which are nonsensical background noise. Next time you're at ...
Online Marketing Gears Up for a Loonie Holiday Rush
Wednesday, November 21st, 2007 Posted in Webmaster Tips | No Comments »In the United States, Thanksgiving decorations will quickly be swapped out for Holiday-themed signage and the masses will experience a rush of advertising chaos. Just over a month of holiday shopping days left for you to convert those search ...
Google Webmaster Tools: Is your site Harmful?
Tuesday, November 20th, 2007 Posted in Webmaster Tips | No Comments »I recently came across an interesting "malware warning" from Google and Stopbadware.com informing me that the site I was visiting may be harmful to my computer. The site in question was TheHockeyNews.com! Really, the only harmful thing I can think ...
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