What are visitors looking for in a landing page?
Tuesday, July 15th, 2008 Posted in Landing Pages, Webmaster Tips | No Comments »I get asked about this topic almost each and every day, mainly because I've done a lot of testing on different landing page designs, content writing alternatives, and e-commerce conversion optimization projects. Although different sites cater to different users, many themes ...
Discover Content Network Placements with Google Ad Planner
Thursday, July 10th, 2008 Posted in Webmaster Tips, Analytics Tools, Google Adwords | 1 Comment »The latest and greatest tool to hit the "invite only" scene in online marketing is Google's Ad Planner. I have a strange suspicion that Ad Planner was actually meant to be assimilated into Google Adwords, since it really just boils ...
Car Analogies for Optimizing Landing Page Speed
Monday, July 7th, 2008 Posted in Landing Pages, Webmaster Tips, Google Adwords | No Comments »A few weeks ago, I wrote a post detailing how landing page speed can affect your Google Adwords Quality Score. Although Google may penalize your Quality Score for poorly performing landing pages, the truth is that visitors make all the ...
Google Adwords Quality Score and Landing Page Speed
Wednesday, June 25th, 2008 Posted in Landing Pages, Webmaster Tips, Google Adwords | 5 Comments »Yes, it's June, and with July fast approaching, the new Landing Page Speed factor will start (if it hasn't already) affecting your Google Adwords Quality Score. Last week I discussed single points of failure that could impact your Quality Score, ...
Adsspy plays hardball with Made-for-Adsense Sites
Monday, June 16th, 2008 Posted in Webmaster Tips, Analytics Tools, Yahoo Search Marketing, Google Adwords | 1 Comment »Playing on the content network is usually just that, a big unorganized and chaotic game. It pits advertiser against publisher, in a constant battle for cheap traffic, domain monetization, campaign optimization, and even fraudulent clicks. Marketers have a heck of ...
Options for Adding Video to your Landing Pages
Wednesday, May 14th, 2008 Posted in Landing Pages, Webmaster Tips | 1 Comment »Landing page testing is important in determining your target market demographics and conversion bottlenecks, and has long been a realm for creative changes to text, images, and promotions, but what about video? Some claim video on landing pages can have ...
Are you overdoing it with Web Analytics?
Tuesday, May 6th, 2008 Posted in Google Analytics, Omniture, Webmaster Tips, Analytics Tools | No Comments »In an interesting article named "Wasting your time with Web Analytics", Manoj Jasra states that many analysts, business owners and marketers waste their time with poorly constructed analytics implementations, marketing campaigns, and meaningless granularity. We must be on the ...
Gaining trust with Country Code Top Level Domains
Thursday, May 1st, 2008 Posted in Webmaster Tips, PPC Basics | No Comments »The pay-per-click advertising process all starts with alluring display ad text that includes amongst other things, a display URL representing your brand, site, or store. With all the different ad text permutations bombarding the search user, case studies have indicated ...
Aim to convert the maybe’s, don’t worry about yes’es and no’s
Thursday, April 24th, 2008 Posted in Google Analytics, Webmaster Tips | 1 Comment »A marketers tightest and most valued ally is their sales force. Without communicating routinely with front-line sales representatives and agents, a marketer will never identify who their true prospect targets are. Despite what some of us may think, we don't ...
Telemarketing is so 50 years ago, switch to PPC
Saturday, April 19th, 2008 Posted in Telemarketing, Webmaster Tips, PPC Basics | No Comments »Being a member of various marketing associations including the Canadian Marketing Association, I see a lot of news about the rules and regulations that are in the works for a National do not call list. I also get frequent e-mails ...
Conversion Testing using Actionable Page Copy
Tuesday, April 15th, 2008 Posted in Webmaster Tips | 1 Comment »Everyone running online marketing campaigns can tell you that conversion testing is important, especially when fine tuning landing page content. However, there is a far more valuable use to conversion testing: finding out what works relatively better than your ...
Dirty Tricks: Phishing for Google Adwords Logins
Wednesday, April 2nd, 2008 Posted in Webmaster Tips, Google Adwords | No Comments »Is nothing sacred? As an online marketer, I have little choice to disable spam filtering on my e-mail account, because more often than not, important e-mails that are filtered automatically go unanswered for weeks. Because of this exposure, I'm extremely ...
SES NY 2008 Day 2 Winner: Landing Page Testing & Tuning
Wednesday, March 19th, 2008 Posted in Webmaster Tips, Analytics Tools, PPC Basics | 2 Comments »Some people have commented that I'm a bit behind in the game, that I've waited a while to post my thoughts and reflections on the conference, while other bloggers give up to the minute news and reaction. For me, it's ...
This month in Google Trends
Friday, March 7th, 2008 Posted in Webmaster Tips, Analytics Tools | No Comments »For those of you that are not familiar with Google Trends, it's a fantastic online tool that lets you visualize search volume for specific keywords on Google, as well as the coverage those keywords get in news references. Want to ...
Install your very own personal BS SEO filter!
Monday, February 4th, 2008 Posted in Webmaster Tips | No Comments »The old saying goes, "opinions are like..." and well, you know the rest. Webmasters certainly have a particularly hard time lately to decipher which search engine optimization tactics are worthwhile, and which are nonsensical background noise. Next time you're at ...
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