Firefox 3.5 Preview, what it'll mean for marketers
Jun 26, 2009 Analytics Tools, Landing Pages, New Technology, Web Browsers
There will be a new Firefox to grace desktops everywhere, maybe as a knee-jerk reaction to the increasing amount of outcry regarding Mozilla Firefox’s increasing bloatedness, increased awareness of Google Chrome, and Internet Explorer 8.
Whatever the case may be, there wasn’t necessarily anything broken with the browser, it just needed a few of the features both Google and Microsoft already employ. What will these features mean for marketers? Find out.
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Tags: cookie deletion, firefox 3.5, google chrome, internet explorer 8, private browsing
New in Google Adwords: Behavioral Targeting
Mar 25, 2009 Google Adwords, Google Analytics, Search Engines, Web Browsers, Webmaster Tips
Picking a winner can be hard.
No doubt, an internet marketer’s toughest job is finding the right mix of advertising cost, overall brand value for ad placements, and conveying value proposition to drive conversion. We can collect all kinds of valuable information through web analytics including visitor pathways, conversion funnels, top content driving revenue, and even cool stuff like demographics and socio-economic indicators. But finding sites that can supply us with our most valuable prospects can be tough. Enter Behavioral Targeting from Google Adwords.
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Tags: analytics, behavioral targeting, content network, demographic targeting, google adsense, Google Adwords, placement targeted campaigns, socioeconomic targeting
Google Chrome: First Impressions
Sep 2, 2008 Search Engines, Web Browsers, Webmaster Tips
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Just when you thought it was safe to call a truce in the browser wars, Google comes up and hits you in the face with a cream pie. Sure, you think it’s funny at first and perhaps it tastes pretty good, but it might spell trouble for online marketers. Find out why Google Chrome, the newest web browser on the scene is causing a stir – good and bad.
