9 Ways to Prepare for a Future Without Cookie Tracking

It was over a year ago that I first wrote about do not track legislation, and luckily for most organizations the browser-provided imperative is loosely supported or regulated today, with very few sites adhering to interpretation and compliance of the preference.

For the most part, do not track legislation is often misunderstood by the general public, and even our regulators in its definition, usage, and most importantly the privacy implications and confidence it is meant to instill. Continue reading 9 Ways to Prepare for a Future Without Cookie Tracking

Browser Wars: How Chrome Overtook Firefox for the First Time

Almost as quickly as November came to a close, news broke from StatCounter indicating Google’s Chrome browser overtook Mozilla Firefox as the second most popular browser worldwide for the first time. Internet Explorer, the incumbent for years still remains king of the pile, but even Microsoft has to be looking at their dropping share as an impending challenge to keep up with Google. Continue reading Browser Wars: How Chrome Overtook Firefox for the First Time

Firefox 3.5 Preview, what it’ll mean for marketers

firefoxThere will be a new Firefox to grace desktops everywhere, maybe as a knee-jerk reaction to the increasing amount of outcry regarding Mozilla Firefox’s increasing bloatedness, increased awareness of Google Chrome, and Internet Explorer 8.

Whatever the case may be, there wasn’t necessarily anything broken with the browser, it just needed a few of the features both Google and Microsoft already employ.  What will these features mean for marketers?  Find out. Continue reading Firefox 3.5 Preview, what it’ll mean for marketers

New in Google Adwords: Behavioral Targeting

Picking a winner can be hard.
Picking a winner can be hard.

No doubt, an internet marketer’s toughest job is finding the right mix of advertising cost, overall brand value for ad placements, and conveying value proposition to drive conversion.  We can collect all kinds of valuable information through web analytics including visitor pathways, conversion funnels, top content driving revenue, and even cool stuff like demographics and socio-economic indicators.  But finding sites that can supply us with our most valuable prospects can be tough.  Enter Behavioral Targeting from Google Adwords. Continue reading New in Google Adwords: Behavioral Targeting

Google Chrome: First Impressions

Google Chrome hits the shelvesJust when you thought it was safe to call a truce in the browser wars, Google comes up and hits you in the face with a cream pie.  Sure, you think it’s funny at first and perhaps it tastes pretty good, but it might spell trouble for online marketers.  Find out why Google Chrome, the newest web browser on the scene is causing a stir – good and bad. Continue reading Google Chrome: First Impressions