Turning Online Ads into Amish Furniture
Feb 2, 2009 Google Adwords, PPC Basics, Telemarketing, Webmaster Tips, Yahoo Search Marketing
Are you a business owner, or indirectly responsible for your online advertising conversion funnel? Have you ever wondered why your business might be getting decent traffic through online channels and programs such as Google Adwords and Yahoo Search Marketing, but it doesn’t make an impact on your bottom line? Position might be great, clicks coming through steadily each week and month, success events are pouring in but revenues are stagnant. You might be turning your online ads into Amish Furniture… no finish!
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Tags: amish furniture, Google Adwords, offline conversion, online advertising, true story
Telemarketing is so 50 years ago, switch to PPC
Apr 19, 2008 PPC Basics, Telemarketing, Webmaster Tips
Being a member of various marketing associations including the Canadian Marketing Association, I see a lot of news about the rules and regulations that are in the works for a National do not call list. I also get frequent e-mails about how to effectively use telemarketing to drive sales continue to wonder, is it even worth it anymore? Telemarketing has been around since the introduction of the telephone, and I’m betting Alexander Graham Bell is turning in his grave because of it.
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