March was an extremely busy time for me personally, so I passed up the opportunity to write about an awe-inspiring keynote delivered by Michael Eisner of Disney fame at the Omniture Summit in Salt Lake City. In his address, he eloquently explained how technology enables a never-ending and consistently innovative evolution of content delivery mechanisms: from Gutenberg’s printing press back in 1440 all the way to present day with Mark Zuckerberg at Facebook. Continue reading Killer Technology: Gutenberg to Zuckerberg and Beyond
Jonathan Allen, Director, SearchEngineWatch, interviews Thom Craver, Web and Database Specialist, Saunders College (RIT), Dave Davies, CEO, Beanstalk SEO, Garry Przyklenk, Founder, Eclipseo Online Marketing (and PPC-Advice.com), and Terry Van Horne, Partner, Reliable SEO and SEO Training Dojo, at SES Toronto 2011 on the subject of the most recent change to Google’s algorithm called Panda.
Disclaimer: This post was originally written for SearchEngineWatch.com.
If you’re spending money on anything these days, you need to know what you’re getting out of it. That includes your company’s involvement in social media. If you can’t see it, you can’t track it, so you might as well turn it off.
Unfortunately, many marketers will leave the quest for cash and true ROI to faith by saying things like “we just need it,” or “it’s a branding effort” or “I can’t show ROI because of XYZ.” Although some of these may be true, smarter marketers will use correlations between web analytics metrics as signals indicating inevitable downstream revenue. Continue reading Social Media ROI: Show me the money!
Following my interview with Chris Boggs, I realized that an important tangent eventually got paraphrased and edited to fit in a neat little editorial package. The concept of user generated content isn’t new, you have user generated content everywhere you look: forums, blogs, social media platforms, ecommerce sites, review sites, YouTube, etc. It’s been a long-lived belief that any UGC, whether it’s flattering or not, should be predominantly positive, and that’s just not true. Negative feedback is perhaps the single most underrated opportunity for reputation management the social web has to offer, so don’t delete your negative reviews. Continue reading User-generated content: don’t delete your negative reviews
Lots of great content out there this month as it relates to search, social, and analytics. So much so that I’m beginning to worry. Doesn’t anyone go on holiday anymore? With all that great info out there, coming down to a handful of favorites was tough, but here it is, your online marketing articles of the month for July 2010. Continue reading Online marketing news in review, July 2010
March 2010 was a busy month for the search marketing industry, mainly due to news and announcements surrounding SES New York. Here are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing, which include great content covering paid search, SEO, web analytics, and social media. Continue reading March 2010 search marketing news in review
This February, I’m going to start a new recurring monthly post of recent news and events in the search marketing industry. These are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing and can range from paid search, to SEO, to analytics, and social media. Continue reading February 2010 search marketing news in review
The buzz is certainly upon us. Not unlike several months ago when Google spearheaded their PR campaign to introduce the world to what they thought (and still kinda is) a revolutionary work-flow solution in Google Wave, the company releases – albeit slowly – their social media platform entitled Google Buzz. Obviously, social media has become the focus of tech-savvy companies the world over, minus those that haven’t objected to social media or don’t know where to start. Few companies have really learned how to monetize the social media space. This is one area where Google may have the upper hand and wherewithal to succeed with Google Buzz, they know how to monetize useful applications and platforms. Continue reading Google Buzz comes in like Wave, so is it doomed?
Social media is already slated as the online marketing weapon of choice for the new decade by pundits in the industry, are you ready to join the conversation? Ugh, cliche already, but unfortunately quite fitting. By social media, it’s important to distinguish between individual platforms or tools and over-arching marketing strategy. You can’t talk about social media from a platform standpoint by only including Twitter in your tactical planning, you need to recognize all the facets and touch points that contribute to a holistic engagement program. Start off on the right foot, and enroll in Marketwire’s Social Media SM10x30 fitness program and make good on your social media New Year’s resolution.
Disclosure: I work for Marketwire, but I contributed to this program and think it’s pretty good, honestly. It’s free, so satisfaction is 100% money-back guaranteed. What have you got to lose? Continue reading Casting a wider net in Social Media this year? Get social media fit fast!
It’s that time of year again. Time to look back at the last twelve months and reflect on what was a roller coaster year on PPC-Advice.com. There were good times and there were bad, there were times a few articles were stumbled and dug, and some articles that just plain sucked. Before we ring in the new year, and possibly a new site (OMG teaser…) let’s go over a few of my favorite posts, a few of your favorite posts, and a few odd-ball articles you may want to revisit. Continue reading PPC-Advice.com Best Posts of 2009