February 2010 search marketing news in review
Feb 26, 2010 PPC Basics, SEO, Social Media, web analytics
This February, I’m going to start a new recurring monthly post of recent news and events in the search marketing industry. These are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing and can range from paid search, to SEO, to analytics, and social media.
Read the rest of this entry »
Tags: avinash kaushik, bryan eisenberg, craig danuloff, david szetela, manoj jasra, nick shin, rebecca lieb
Google Buzz comes in like Wave, so is it doomed?
Feb 10, 2010 Google Adwords, Social Media
Read the rest of this entry »
The buzz is certainly upon us. Not unlike several months ago when Google spearheaded their PR campaign to introduce the world to what they thought (and still kinda is) a revolutionary work-flow solution in Google Wave, the company releases – albeit slowly – their social media platform entitled Google Buzz. Obviously, social media has become the focus of tech-savvy companies the world over, minus those that haven’t objected to social media or don’t know where to start. Few companies have really learned how to monetize the social media space. This is one area where Google may have the upper hand and wherewithal to succeed with Google Buzz, they know how to monetize useful applications and platforms.
Tags: google buzz, google wave, monetizing social media, Social Media
Casting a wider net in Social Media this year? Get social media fit fast!
Jan 20, 2010 Social Media
Social media is already slated as the online marketing weapon of choice for the new decade by pundits in the industry, are you ready to join the conversation? Ugh, cliche already, but unfortunately quite fitting. By social media, it’s important to distinguish between individual platforms or tools and over-arching marketing strategy. You can’t talk about social media from a platform standpoint by only including Twitter in your tactical planning, you need to recognize all the facets and touch points that contribute to a holistic engagement program. Start off on the right foot, and enroll in Marketwire’s Social Media SM10×30 fitness program and make good on your social media New Year’s resolution.
Disclosure: I work for Marketwire, but I contributed to this program and think it’s pretty good, honestly. It’s free, so satisfaction is 100% money-back guaranteed. What have you got to lose?
Read the rest of this entry »
Tags: how to benefit from social media, marketwire social media, social media 10x30
PPC-Advice.com Best Posts of 2009
Dec 21, 2009 New Technology, PPC Basics, SEO, Social Media
It’s that time of year again. Time to look back at the last twelve months and reflect on what was a roller coaster year on PPC-Advice.com. There were good times and there were bad, there were times a few articles were stumbled and dug, and some articles that just plain sucked. Before we ring in the new year, and possibly a new site (OMG teaser…) let’s go over a few of my favorite posts, a few of your favorite posts, and a few odd-ball articles you may want to revisit.
Read the rest of this entry »
SES Chicago Day 3 Recap: Lets get Political, Lets get Granular
Dec 10, 2009 Acquisio, Affiliate Marketing, Google Analytics, SES Tour, Social Affiliate Marketing, Social Media
After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog. Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show. Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard. I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out.
Read the rest of this entry »
Tags: Andrew Goodman, Barack Obama, Dan Siroker, John McCain, Sarah Palin, SES Chicago 2009, Social Affiliate Marketing, Social Media, Spreadly
SES Chicago Day 2 Recap: Information gushing to your brain
Dec 9, 2009 Information Architecture, SES Tour, Social Media
Today was a day that I could never relive in my head, even if I tried. I should’ve known better to think SES Chicago Day 1 was an anomaly, especially after keynote speaker Peter Morville described the internet as “information gushing towards your brain like a firehose aimed at a teacup.” Well Peter, if you thought the internet was overwhelming with information, how about a conference dedicated to internet marketing. Day 2 just took it up a notch, grab a raincoat and some rubber boots.
Read the rest of this entry »
Tags: Information Architecture, peter morville, web analytics, website design
Measuring Social Media Success or ROI shouldn't be hard
Sep 14, 2009 Analytics Tools, New Technology, SEO, SES Tour, Social Media
Read the rest of this entry »
Unless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on society. Some say product purchasing decisions are slowly migrating from search to social, forgoing the researching and evaluating phases for instant gratification and credible influence. So why are online marketers finding it so hard to determine the net effect of their social marketing efforts on a handful of web 2.0 sites?
Tags: attribution analysis, micro conversions, Social Media, social media marketing, web analytics
SES San Jose 2009 Day 2 Recap: Google, Google, and more Google.
Aug 12, 2009 Analytics Tools, Bing, Google, Google Analytics, New Technology, SES Tour, Social Media, Yahoo
Day two started right where Day one left off, with tons of more informative sessions. Unfortunately, we only have two people from PPC-Advice.com covering the conference, which means we can only cover 2 of a possible 5 simultaneous tracks, hopefully next year we can get more people to come along.
Speaking of next year, the organizers of the show have already scheduled next year’s Silicon Valley show for outside of the valley, but within the bay Area. Next year, SES will be coming from San Francisco, and no one could be happier about that than me. Apparently, organizers, sponsors, speakers, and the engines themselves have all agreed – San Jose is hard to get to, has zero night-life, and is about the same distance from the major engine’s HQ’s in the valley. Sweeeeeet.
Read the rest of this entry »
Tags: Google Adwords, Google Analytics, google website optimizer, keynote failure, online marketing, ses san jose 2009, social media marketing, youtube
SearchBash 2009 was amazing! Not ONLY because of the nakedness
Aug 12, 2009 SES Tour, Social Media
Despite Google pulling back their rumored $2M Google Dance budget for 2009, SES San Jose attendees showed up in throngs (and thongs) to SearchBash 2009, hosted by WebmasterRadio.FM. And what a bizarre party it was, complete with official “Alice in Wonderland” theme, beachballs, naked women in body paint, and free-flowing open bar to boot. Judging by all the tired faces and subdued enthusiasm this morning, it looks like the party was a great success.
Read the rest of this entry »
Tags: geeky dancing, naked hostesses, quality scoring, searchbash 2009, webmasterradio.fm
SES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more, oh my!
Aug 11, 2009 Analytics Tools, Bing, Economics, Google, Mobile, New Technology, PPC Programs, SEO, SES Tour, Social Media, Webmaster Tips, Yahoo
Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic. Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties. It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing.
Read the rest of this entry »
Tags: Bing, global websites, Google, online marketing, search engine strategies, ses san jose 2009, Yahoo
