PPC-Advice.com

We’re now literally only a few weeks away from SES Toronto, and I was able to land a huge special guest.  None other than legendary SEO, Jim Hedger!  As a fellow Canadian with years of experience it only makes sense that he moderates a panel entitled “SEO Then and Now: What’s the Same? What’s New?“  Always an entertaining and informative guest, Jim has agreed to share his unique perspective on Canadian-specific SEO issues on PPC-Advice.com. Read more…

Search Engine Strategies Toronto is less than a month away, but conversations concerning Canadian PPC and SEO issues have already started in earnest.  Joining me to continue the conversation is fellow Canadian and industry leading SEO and social media expert, Guillaume Bouchard of NVI Solutions.  If you have ever been to SES Toronto, you’ll hear from the boys from NVI Solutions whether you’re on the expo hall floor, in a session listening to experts such as Guillaume, reading their live tweets, or throwing one back with them after hours. Read more…

I thought about starting this post with a comparison of how Canadian industry is faring better than our neighbors in the United States and across the pond in Europe, but I didn’t want to rub more salt in the wound after a stellar Olympic Men’s Hockey Gold medal win.  After all, we need something to hold on to because we Canadians have a whack of challenges when it comes to search engine optimization and pay per click marketing.  That’s why I love a show like SES Toronto: you get all the Canadian online marketing experts in one place for a show that’s big on practical advice and attendee satisfaction. Read more…

With SES New York only two weeks away, I reached out to a really smart guy I first took notice of last year.  Craig Macdonald, CMO at Covario, is scheduled to co-host a panel on Day 2 of SES New York entitled, “SEO Performance Marketing: Paid Search is Accountable, so why not SEO?“  Breaking with tradition, this interview surpasses the 2000 word count, so it’s definitely not for the meek.  However, don’t let the word count scare you, as Craig and I discuss so many topics ranging from SEO to PPC to social media, you’re bound to be glued to your seat. Read more…

I’m proud to present another series of pre-show interviews for one of my favorite online marketing conferences: Search Engine Strategies New York.  This time I’m sitting down with Rebecca Lieb of Econsultancy, perhaps one of the smartest and most influential women in the online marketing and social media space. Rebecca is solo host to a session entitled, “Igniting Viral Campaigns” on Wednesday March 24th. Read more…

After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog.  Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show.  Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard.  I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out. Read more…

Today was a day that I could never relive in my head, even if I tried.  I should’ve known better to think SES Chicago Day 1 was an anomaly, especially after keynote speaker Peter Morville described the internet as “information gushing towards your brain like a firehose aimed at a teacup.”  Well Peter, if you thought the internet was overwhelming with information, how about a conference dedicated to internet marketing.  Day 2 just took it up a notch, grab a raincoat and some rubber boots. Read more…

I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore! Read more…

I finally managed to hook another big one in the online marketing industry, none other than Bryan Eisenberg. However, if I were a fisherman I’d be somewhat disappointed and throw him back because he lost a whopping 55 lbs since April! All kidding aside, I’m delighted to have him on board for this Q&A because Bryan is really making it look easy lately, especially when you consider this interview is on the heels of jury duty, countless speaking engagements as a professional speaker, and balancing a family and successful career, plus a healthy new lifestyle. He’s scheduled to participate in an upcoming panel entitled “Turning your web analytics into a money-making machine” at SES Chicago. We caught up to him last week for an exciting telephone interview covering a wide range of topics including a sneak peek at SES Chicago. Read more…

Last week, I caught up with a very busy guy in the realm of online marketing and SEO.  Ray “Catfish” Comstock, a true rock and roller of search marketing, a highly quotable and highly regarded SEO expert, is officially (by day) the senior search strategist at BusinessOnLine.  I’d be remiss to mention that by night he’s actually a genuine rocker with Dive Bomber, hence the photo to the right.  He’s also going to be participating in a panel entitled “Meaningful SEO Metrics: Going Beyond the Numbers” at SES Chicago 2009.  Is there anything he can’t do?  Let’s find out. Read more…