SES San Francisco 2011 Recap: Key Take-Aways

Pope with a black hat and +1
Yes, we plus1'd the black-hat Pope

Search Engine Strategies 2011 was – by far – the biggest internet marketing show of the year.  By partnering with OMS, the Email Experience Council, IAB and various other organizations the show was able to crank out up to 8 sessions per time slot over 5 days of education, inspiration and conversation.  This year I was fortunate enough to speak on two panels and felt I really got my finger on the pulse of the industry.  Here’s what I noticed at this year’s SESSF… Continue reading SES San Francisco 2011 Recap: Key Take-Aways

Video: Surviving Google Panda Update from SES Toronto

Jonathan Allen, Director, SearchEngineWatch, interviews Thom Craver, Web and Database Specialist, Saunders College (RIT), Dave Davies, CEO, Beanstalk SEO, Garry Przyklenk, Founder, Eclipseo Online Marketing (and PPC-Advice.com), and Terry Van Horne, Partner, Reliable SEO and SEO Training Dojo, at SES Toronto 2011 on the subject of the most recent change to Google’s algorithm called Panda.

Top 5 Google Panda Update Survival Tips

Disclaimer: this article was originally written for Search Engine Watch.

Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies, Thom Craver and Terry Van Horne on a panel to discuss the impact of Google Panda, and long-term strategies for SEO success. Continue reading Top 5 Google Panda Update Survival Tips

SES San Francisco Day 2 Impressions, Black Hat White Hat, IM Charity Party

Was I dreaming?  Was I still hungover from various parties on tuesday night?  I know I was late into BJ Fogg’s Keynote session, but I could swear I saw a lego man walking around the red light district of Amsterdam giving pennies to Lady GaGa.  To make matters worse, the photos of BJ using Olay products in his bathroom kind of reminded me about… well, nevermind.  Needless to say that SES San Francisco had some interesting moments, not the least of which were some stunning sessions from very smart people indeed. Continue reading SES San Francisco Day 2 Impressions, Black Hat White Hat, IM Charity Party

Jeffrey Hayzlett rocks the house at SES San Francisco

Jeffrey Hayzlett SES San Francisco Keynote“Disruption” is Jeff Hayzlett’s middle name, and boy, did the crowd at day 2 of Connected Marketing Week and SES San Francisco sure need a good wake-up call.  You may know Jeff from his days appearing alongside Donald Trump in the Celebrity Apprentice while he was still CMO at Eastman Kodak.  His success in steering the iconic Kodak brand to once again lead the industry in photography and imaging cannot be denied, and from his presentation, it’s obvious that causing a disruption was his primary M.O. Continue reading Jeffrey Hayzlett rocks the house at SES San Francisco

Events not to be missed at Connected Marketing Week

Are you ready for the most intense week of online marketing discussion ever?  Connected Marketing Week is starting today and will kick off a full week of informative sessions, networking events, lively discussions, and after-hours partying on the grandest scale of them all in San Francisco.  This is the one event that draws experts from all fields of marketing including SEO, PPC, web analytics, social media, online news, mobile, email marketing and more.  With so much going on, it’s hard to keep it all the events in perspective, so I put together a handy list of events that cannot be missed this year at Connected Marketing Week: Continue reading Events not to be missed at Connected Marketing Week

Connected Marketing Week: Drink from the fire hose!

If you thought SES San Jose was big last year, wait until you see what the organizers have in store this year.  They call it “Connected Marketing Week,” which literally translates to “hang on tight.”  This time we’re all descending on San Francisco, but not for a measily trio of 9-5 days — this time it’s 5 full days of crazy.  Focusing on all facets of our digital world, including social media, email marketing, ad networks, search optimization, and real-time information, Connected Marketing Week promises to satisfy everyone.  To sort out all this madness, I interviewed Anna Maria Virzi, Executive Editor at ClickZ in an effort to get a better idea of what’s in store: Continue reading Connected Marketing Week: Drink from the fire hose!

Online marketing news in review, June 2010

I totally realize it’s already July 12th, however I’ve been so wrapped-up in writing and presenting great content elsewhere that I let my own blog slip.  Apologies to my loyal readers, more content is on it’s way, but for now I’m catching up on some much-needed link-loving for the month that was June 2010.  A lot went on in June, including Search Engine Strategies Toronto. Continue reading Online marketing news in review, June 2010

Actionable insights from SES Toronto 2010

Search Engine Strategies Toronto never disappoints local marketers because unlike other shows across North America that speak to attendees from an American or Global perspective, many speakers at SES Toronto are either Canadian themselves or extremely tuned into online marketing in Canada. Looking back, you can’t help but recognize the strong attendance and star power in comparison to other shows.  Continue reading Actionable insights from SES Toronto 2010

Acquisio integrates Google Analytics into PPC management platform

Acquisio SEARCH is a powerful paid search management solution for agencies that helps marketers manage, optimize and automate all of their paid search activities across all search engines.  Today at SES Toronto, they will be demonstrating their latest reporting enhancements involving the Google Analytics Connector built into Acquisio SEARCH.  The full integration is the first of it’s kind between Google Analytics and an ad management software platform. Continue reading Acquisio integrates Google Analytics into PPC management platform