Was I dreaming? Was I still hungover from various parties on tuesday night? I know I was late into BJ Fogg’s Keynote session, but I could swear I saw a lego man walking around the red light district of Amsterdam giving pennies to Lady GaGa. To make matters worse, the photos of BJ using Olay products in his bathroom kind of reminded me about… well, nevermind. Needless to say that SES San Francisco had some interesting moments, not the least of which were some stunning sessions from very smart people indeed. Read more…
“Disruption” is Jeff Hayzlett’s middle name, and boy, did the crowd at day 2 of Connected Marketing Week and SES San Francisco sure need a good wake-up call. You may know Jeff from his days appearing alongside Donald Trump in the Celebrity Apprentice while he was still CMO at Eastman Kodak. His success in steering the iconic Kodak brand to once again lead the industry in photography and imaging cannot be denied, and from his presentation, it’s obvious that causing a disruption was his primary M.O. Read more…
Are you ready for the most intense week of online marketing discussion ever? Connected Marketing Week is starting today and will kick off a full week of informative sessions, networking events, lively discussions, and after-hours partying on the grandest scale of them all in San Francisco. This is the one event that draws experts from all fields of marketing including SEO, PPC, web analytics, social media, online news, mobile, email marketing and more. With so much going on, it’s hard to keep it all the events in perspective, so I put together a handy list of events that cannot be missed this year at Connected Marketing Week: Read more…
If you thought SES San Jose was big last year, wait until you see what the organizers have in store this year. They call it “Connected Marketing Week,” which literally translates to “hang on tight.” This time we’re all descending on San Francisco, but not for a measily trio of 9-5 days — this time it’s 5 full days of crazy. Focusing on all facets of our digital world, including social media, email marketing, ad networks, search optimization, and real-time information, Connected Marketing Week promises to satisfy everyone. To sort out all this madness, I interviewed Anna Maria Virzi, Executive Editor at ClickZ in an effort to get a better idea of what’s in store: Read more…
I totally realize it’s already July 12th, however I’ve been so wrapped-up in writing and presenting great content elsewhere that I let my own blog slip. Apologies to my loyal readers, more content is on it’s way, but for now I’m catching up on some much-needed link-loving for the month that was June 2010. A lot went on in June, including Search Engine Strategies Toronto. Read more…
Search Engine Strategies Toronto never disappoints local marketers because unlike other shows across North America that speak to attendees from an American or Global perspective, many speakers at SES Toronto are either Canadian themselves or extremely tuned into online marketing in Canada. Looking back, you can’t help but recognize the strong attendance and star power in comparison to other shows. Read more…
Acquisio SEARCH is a powerful paid search management solution for agencies that helps marketers manage, optimize and automate all of their paid search activities across all search engines. Today at SES Toronto, they will be demonstrating their latest reporting enhancements involving the Google Analytics Connector built into Acquisio SEARCH. The full integration is the first of it’s kind between Google Analytics and an ad management software platform. Read more…
We’re now literally only a few weeks away from SES Toronto, and I was able to land a huge special guest. None other than legendary SEO, Jim Hedger! As a fellow Canadian with years of experience it only makes sense that he moderates a panel entitled “SEO Then and Now: What’s the Same? What’s New?“ Always an entertaining and informative guest, Jim has agreed to share his unique perspective on Canadian-specific SEO issues on PPC-Advice.com. Read more…
Search Engine Strategies Toronto is less than a month away, but conversations concerning Canadian PPC and SEO issues have already started in earnest. Joining me to continue the conversation is fellow Canadian and industry leading SEO and social media expert, Guillaume Bouchard of NVI Solutions. If you have ever been to SES Toronto, you’ll hear from the boys from NVI Solutions whether you’re on the expo hall floor, in a session listening to experts such as Guillaume, reading their live tweets, or throwing one back with them after hours. Read more…
I thought about starting this post with a comparison of how Canadian industry is faring better than our neighbors in the United States and across the pond in Europe, but I didn’t want to rub more salt in the wound after a stellar Olympic Men’s Hockey Gold medal win. After all, we need something to hold on to because we Canadians have a whack of challenges when it comes to search engine optimization and pay per click marketing. That’s why I love a show like SES Toronto: you get all the Canadian online marketing experts in one place for a show that’s big on practical advice and attendee satisfaction. Read more…
