Craig Macdonald, CMO at Covario interview, sneak peek at SES New York
Mar 8, 2010 SES Tour
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With SES New York only two weeks away, I reached out to a really smart guy I first took notice of last year. Craig Macdonald, CMO at Covario, is scheduled to co-host a panel on Day 2 of SES New York entitled, “SEO Performance Marketing: Paid Search is Accountable, so why not SEO?“ Breaking with tradition, this interview surpasses the 2000 word count, so it’s definitely not for the meek. However, don’t let the word count scare you, as Craig and I discuss so many topics ranging from SEO to PPC to social media, you’re bound to be glued to your seat.
Rebecca Lieb Interview: SES New York Sneak Peek
Mar 2, 2010 Interviews, SES Tour
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I’m proud to present another series of pre-show interviews for one of my favorite online marketing conferences: Search Engine Strategies New York. This time I’m sitting down with Rebecca Lieb of Econsultancy, perhaps one of the smartest and most influential women in the online marketing and social media space. Rebecca is solo host to a session entitled, “Igniting Viral Campaigns” on Wednesday March 24th.
Tags: rebecca lieb, ses new york, Social Media, viral campaigns
SES Chicago Day 3 Recap: Lets get Political, Lets get Granular
Dec 10, 2009 Acquisio, Affiliate Marketing, Google Analytics, SES Tour, Social Affiliate Marketing, Social Media
After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog. Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show. Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard. I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out.
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Tags: Andrew Goodman, Barack Obama, Dan Siroker, John McCain, Sarah Palin, SES Chicago 2009, Social Affiliate Marketing, Social Media, Spreadly
SES Chicago Day 2 Recap: Information gushing to your brain
Dec 9, 2009 Information Architecture, SES Tour, Social Media
Today was a day that I could never relive in my head, even if I tried. I should’ve known better to think SES Chicago Day 1 was an anomaly, especially after keynote speaker Peter Morville described the internet as “information gushing towards your brain like a firehose aimed at a teacup.” Well Peter, if you thought the internet was overwhelming with information, how about a conference dedicated to internet marketing. Day 2 just took it up a notch, grab a raincoat and some rubber boots.
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Tags: Information Architecture, peter morville, web analytics, website design
SES Chicago Day 1 Recap: Strong focus on data, ROI and LTV
Dec 7, 2009 Mobile, PPC Programs, SES Tour, Search Engines, web analytics
I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore!
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Tags: blended attribution, bryan eisenberg, Google Analytics, jeff jarvis, lifetime value, phil mui, real time search, rupert murdoch, search engine strategies chicago, semantic search, web analytics, wolfram alpha
Bryan Eisenberg interview, sneak peek of SES Chicago
Nov 23, 2009 Interviews, SES Tour
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I finally managed to hook another big one in the online marketing industry, none other than Bryan Eisenberg. However, if I were a fisherman I’d be somewhat disappointed and throw him back because he lost a whopping 55 lbs since April! All kidding aside, I’m delighted to have him on board for this Q&A because Bryan is really making it look easy lately, especially when you consider this interview is on the heels of jury duty, countless speaking engagements as a professional speaker, and balancing a family and successful career, plus a healthy new lifestyle. He’s scheduled to participate in an upcoming panel entitled “Turning your web analytics into a money-making machine” at SES Chicago. We caught up to him last week for an exciting telephone interview covering a wide range of topics including a sneak peek at SES Chicago.
Tags: augmented reality, mobile marketing, online marketing, persona marketing, professional speaker, Social Media, usability testing
Ray “Catfish” Comstock interview, looking forward to SES Chicago 2009
Nov 16, 2009 Interviews, SEO, SES Tour
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Last week, I caught up with a very busy guy in the realm of online marketing and SEO. Ray “Catfish” Comstock, a true rock and roller of search marketing, a highly quotable and highly regarded SEO expert, is officially (by day) the senior search strategist at BusinessOnLine. I’d be remiss to mention that by night he’s actually a genuine rocker with Dive Bomber, hence the photo to the right. He’s also going to be participating in a panel entitled “Meaningful SEO Metrics: Going Beyond the Numbers” at SES Chicago 2009. Is there anything he can’t do? Let’s find out.
Tags: corporate blogging, ray catfish comstock, semantic search, Social Media
Top 5 reasons why you should attend tradeshows in a recession
Nov 2, 2009 SES Tour
Tradeshow Week surveyed 323 executives and managers in a range of industries and sectors, and found some surprising results about who attends tradeshows during a recession, and why. The online marketing industry is amongst the fastest growing, and constantly changing sectors in the world, so amidst a recession (or arguably an upward economic trend) a marketer may have to balance travel expenses with their equally important need to keep their heads above the water to keep pace – I know I have the same concerns. So with the aforementioned obvious winner a given, what other reasons rounded out the top 5?
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Tags: online marketing conference, search engine strategies, ses chicago, tradeshow week
Measuring Social Media Success or ROI shouldn't be hard
Sep 14, 2009 Analytics Tools, New Technology, SEO, SES Tour, Social Media
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Unless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on society. Some say product purchasing decisions are slowly migrating from search to social, forgoing the researching and evaluating phases for instant gratification and credible influence. So why are online marketers finding it so hard to determine the net effect of their social marketing efforts on a handful of web 2.0 sites?
Tags: attribution analysis, micro conversions, Social Media, social media marketing, web analytics
SES San Jose 2009: Eli Goodman, ComScore Interview
Aug 24, 2009 Bing, ComScore, Google, New Technology, SES Tour, Search Engines, Yahoo
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External measurement tools enable us to track the relative success of our marketing efforts with those of our competitors. As most internal measurement tools are closed and often more guarded than Fort Knox, external analysis can be extremely helpful to put our metrics in context. comScore offers a vast array of online measurement tools, combining the best of panel-based data collection and on-page tagging. Eli Goodman is a 10 year veteran in technology and marketing and leads comScore’s Search division. He sat down to talk to us at Search Engine Strategies San Jose 2009, after delivering an eye-opening presentation entitled “Where to next?”
Tags: ComScore, comscore media metrix, eli goodman, hybrid approach, panel data, search marketing, social marketing
