SES San Jose 2009: A look back at Day 1: from the perspective of a female newbie

Feeling fresh, alert and green coming off of EST and attending my first SES conference, I was met with a sluggish start to SES. This means low energy attendees, no freebies as was advertised from previous years’ attendees and worse of all, no brekkie! Even the coffee was weak. Those who needed more of a jolt had to make a trek to the Starbucks in the hotel next door or feed themselves with the $10 dollar fruit plate from the adjacent hotel. Continue reading SES San Jose 2009: A look back at Day 1: from the perspective of a female newbie

SES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more, oh my!

Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic.  Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties.  It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing. Continue reading SES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more, oh my!

Solid Online Marketing Tips for a Shaky Economy

richter-scaleWith all the talk lately about new and emerging technologies, social spheres, and potential easy wins in online marketing, it’s hard to decipher the signal from the noise.  A shaky economy doesn’t help matters, because many companies are moving to either increase short-term gains or foster long-term strategy and right the boat.  Fragmented advice is easy to come by, so I present to you one cohesive strategy of online marketing with a few tactical real-world examples of how you might implement change. Continue reading Solid Online Marketing Tips for a Shaky Economy

SES Toronto Day 2: Recap

On the heels of a relatively productive first day at SES Toronto, day two delivered more of the same.  With an impressive keynote address, and more sessions packed into a somewhat busier trafficked day, business certainly did pick up.  As some of you probably noticed, yesterday I finally caved and relented to the hype that is Twitter, and actually started using it and <gasp> kinda like it. Continue reading SES Toronto Day 2: Recap

Hitwise, eh? Welcome to the Great Canadian North!

On the week leading up to Search Engine Strategies Toronto comes news from Hitwise of their entry into the Canadian market.  Obviously, they must have struck a deal with one or two of only three major ISPs in the country, finally giving Canadian business the opportunity to keep an eye on competitor movements.  With comScore amping up their web beaconing effort to normalize their panel-based results, Hitwise seems primed to become a quick favorite, if they can take hold of decent market share.

It’ll be interesting to see whether their announcement includes the full bevvy of reports available to US marketers, such as search marketing traffic, both natural and paid, and other juicy segmenting features.  I’ll cover more news as it becomes available.  Needless to say, Hitwise has already reached out to larger online web producers well in advance of this announcement.

SES Toronto Pre-Show Interview: Julie Batten, Klick Communications

Julie Batten, eMarketing Manager, Klick Communications

In response to my coverage of previous Search Engine Strategies events last year, the organizers of the show reached out to ask me if I would interview a few of the speakers this year.  In the first of what I hope will be a three-part series of interviews, I sat down with Julie Batten, SES Toronto speaker and eMarketing Manager at Klick Communications for a little Q&A on a range of topics affecting our industry. Continue reading SES Toronto Pre-Show Interview: Julie Batten, Klick Communications

Weathering the storm of a recession with SEO and PPC

With the winter months dragging ever-so-slowly forward, and the markets showing very little signs of improvement in the foreseeable future, many online retailers are rethinking their strategies to weather the storm and continue a long-term drudge through this lousy economy.  Or are they?  Don’t be fooled!  While most stocks are plummeting to 25 year lows, online retailers are able to go further than ever before, with less than ever before.

What can you do to ensure your business stays afloat while all others sink like the Titanic? Continue reading Weathering the storm of a recession with SEO and PPC

Pay-Per-Click Scams to Avoid like the Plague

It pains me to have to write this post, because anyone who’s willing to throw their money at online marketing shouldn’t have to bear the cross of sitting through boldface lies.  Unfortunately, I’m brought into meeting after meeting to consult for my clients in an effort to qualify online marketing vendors that promise the world.  Fortunately, I’m always up for a good show, and don’t mind playing the naive web analyst. Continue reading Pay-Per-Click Scams to Avoid like the Plague

Pay-Per-Click can actually help SEO

Many of us already know, the labor and attention SEO demands can be tough to justify in an organization, especially when advertising budgets for pay-per-click are available and bring instantaneous results.  Many online marketers already make a point to implement site-wide changes with conversion uplifting tricks gleaned from PPC campaigns to other sections or public-facing areas of a site.  What isn’t readily known is whether PPC campaigns can actually help your natural rankings in the search engine results pages (SERPs), until now. Continue reading Pay-Per-Click can actually help SEO