Canada-specific SEO and PPC issues revisited

I thought about starting this post with a comparison of how Canadian industry is faring better than our neighbors in the United States and across the pond in Europe, but I didn’t want to rub more salt in the wound after a stellar Olympic Men’s Hockey Gold medal win.  After all, we need something to hold on to because we Canadians have a whack of challenges when it comes to search engine optimization and pay per click marketing.  That’s why I love a show like SES Toronto: you get all the Canadian online marketing experts in one place for a show that’s big on practical advice and attendee satisfaction. Continue reading Canada-specific SEO and PPC issues revisited

WordStream launches SEO Toolset

WordStream today announced a strong addition to their online marketing research and content creation products with the release of “WordStream for SEO”.  Dubbed “keyword research on steroids,” WordStream for SEO is an advanced toolset of more traditional keyword research tools prompting discovery through suggestions, but also additional keyword analytics, organization and content authoring tools such as the Blog SEO plugin for FireFox. Continue reading WordStream launches SEO Toolset

March 2010 search marketing news in review

March 2010 was a busy month for the search marketing industry, mainly due to news and announcements surrounding SES New York.  Here are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing, which include great content covering paid search, SEO, web analytics, and social media. Continue reading March 2010 search marketing news in review

February 2010 search marketing news in review

This February, I’m going to start a new recurring monthly post of recent news and events in the search marketing industry.  These are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing and can range from paid search, to SEO, to analytics, and social media. Continue reading February 2010 search marketing news in review

PPC-Advice.com Best Posts of 2009

It’s that time of year again.  Time to look back at the last twelve months and reflect on what was a roller coaster year on PPC-Advice.com.  There were good times and there were bad, there were times a few articles were stumbled and dug, and some articles that just plain sucked.  Before we ring in the new year, and possibly a new site (OMG teaser…) let’s go over a few of my favorite posts, a few of your favorite posts, and a few odd-ball articles you may want to revisit. Continue reading PPC-Advice.com Best Posts of 2009

Ray “Catfish” Comstock interview, looking forward to SES Chicago 2009

Ray Catfish ComstockLast week, I caught up with a very busy guy in the realm of online marketing and SEO.  Ray “Catfish” Comstock, a true rock and roller of search marketing, a highly quotable and highly regarded SEO expert, is officially (by day) the senior search strategist at BusinessOnLine.  I’d be remiss to mention that by night he’s actually a genuine rocker with Dive Bomber, hence the photo to the right.  He’s also going to be participating in a panel entitled “Meaningful SEO Metrics: Going Beyond the Numbers” at SES Chicago 2009.  Is there anything he can’t do?  Let’s find out. Continue reading Ray “Catfish” Comstock interview, looking forward to SES Chicago 2009

Lazy Search Marketers, Prepare to be Called out!

Lazy CatHere’s a quick quiz: what are the easiest keywords to win in both SEO and paid search campaigns?  What are the toughest keywords to win in SEO and the most expensive to buy in PPC?  This isn’t a trick question and the answers are obvious: your company’s or client’s brand name keywords should always be the easiest to win, and the two or three keyword generic phrases are always the toughest.  So why do some SEO’s and PPC campaign managers think last click attribution should give them unearned credit on brand names?  Could it be laziness? Continue reading Lazy Search Marketers, Prepare to be Called out!

Dispelling the Myths of SEO

I don’t blame webmasters, marketers or even the casual blogger for having such a hard time grasping the one true testament of SEO, if that really even exists, because things change on a daily, or even hourly basis.  Plus, you have so-called experts touting tall tales of black-hat SEO, and how “in my day I could stuff keywords until the cows came home to rank 1st overall in Google”.  The basics are relatively straightforward, and fundamentally unchanged over the past few years; it’s the tactics that have changed.  So here is a run through of all the latest resources I could find to dispel the myths and set the records straight. Continue reading Dispelling the Myths of SEO

Interview with Jason Matheson, marketer extraordinaire and owner of NextTree.com

First off, I have to state that Jason Matheson and I go way back.  He actually used to be my boss as Marketing Director and (reluctant) personal mentor at Netfirms.  People that know me well will know that there are a very few people I trust enough professionally in a work environment to hand over creative control or technical aspects of a project, but Jason makes my short list of candidates.  I recently caught up with him to find out about his most recent venture as founder and owner of NextTree, one of Canada’s fastest growing custom web design companies. Continue reading Interview with Jason Matheson, marketer extraordinaire and owner of NextTree.com

Measuring Social Media Success or ROI shouldn’t be hard

Not easy buttonUnless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on society.  Some say product purchasing decisions are slowly migrating from search to social, forgoing the researching and evaluating phases for instant gratification and credible influence.  So why are online marketers finding it so hard to determine the net effect of their social marketing efforts on a handful of web 2.0 sites? Continue reading Measuring Social Media Success or ROI shouldn’t be hard